Time is fleeting so fast. Especially now, in the era of new technologies, information accessibility and open opportunities. Every day new companies, new brands, new technologies appear that make a market more and more saturated and competitive. How to make your fashion brand stronger, create a unique one, spread it out to different markets, and make it last a lifetime? With these questions we address Ana Varava, ex Editor-in-Chief of L’Officiel Ukraine, who launched L’Officiel in Austria and has been working with fashion, personal and media brands worldwide for more than 17 years.