Fashion business in modern realia, or How to create a strong fashion brand nowadays

Time is fleeting so fast. Especially now, in the era of new technologies, information accessibility and open opportunities. Every day new companies, new brands, new technologies appear that make a market more and more saturated and competitive. How to make your fashion brand stronger, create a unique one, spread it out to different markets, and make it last a lifetime? With these questions we address Ana Varava, ex Editor-in-Chief of L’Officiel Ukraine, who launched L’Officiel in Austria and has been working with fashion, personal and media brands worldwide for more than 17 years.

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