The world of luxury brands continues to surprise us with unusual collaborations. In July, it was announced that automotive giant Aston Martin and British cosmetics brand ELEMIS had entered into a long-term partnership. At first glance, the combination of high-speed sports cars and skincare products may seem strange, but there is a logical explanation for this alliance.

Face masks have become an integral part of modern skincare, but many people still don't know how to use them properly or what benefits they can bring. Let's take a look at the most important questions that will help you incorporate masks into your beauty routine as effectively as possible.

At the CHANEL Cruise 2025/26 show, the makeup was a subtle continuation of the collection's mood—sunny, carefree, and sensually glamorous.

Bleu de Chanel L’Exclusif is not just a darker interpretation of the original as it turns the set concept of masculinity on its head. It stands in its own space, built with precision and restraint, and it becomes more intriguing the longer it’s worn.

In 2024, Rabanne introduced Million Gold Eau de Parfum Intense, the first fragrance in a vibrant perfume universe that sets the tone for a new masculine style for the next generation. Today, the story continues with Million Gold Elixir, a composition created for men with a golden aura.

Once upon a time, the phrase “expensive means good” was more of a marketing ploy than reality. But in 2025, luxury cosmetics and cosmetic surgery decided to play a game of “who's more expensive?”, and the stakes skyrocketed. If you have a few thousand dollars to spare (or better yet, tens of thousands), the choice of products and procedures for your skin and body is simply endless.

Tatcha formulas are based on a bioactive complex called Hadasei-3, a trio of skin-beneficial superfoods: red algae from Okinawa, green tea, and Japanese rice fiber. The products are free from mineral oil, parabens, DEA, TEA, sulfates, phthalates, and synthetic fragrances.

Women with sensitive skin know how difficult it is to find the right makeup remover. The wrong choice can lead to redness, irritation, and discomfort. But don't despair — there are many gentle products that will do the job without damaging your skin.

British actor Tom Holland has become the global face of Prada Beauty, embodying a bold masculine philosophy through the launch of Prada Paradigme—the most ambitious fragrance ever created by the Italian fashion house. This collaboration combines the brand's unique elegance with the subtle magnetism of the Spider-Man star, revealing him in a more intimate and multifaceted light.

L'Oréal Groupe and NVIDIA announced a strategic partnership at the New Frontiers of Beauty conference at Viva Technology in Paris. The companies plan to use artificial intelligence to create fundamentally new beauty solutions.

In celebration of National Lipstick Day on July 29, here are 10 timeless lipstick trends you can wear to mark the occasion.

What can you do to make your makeup last longer? How does teen makeup differ from adult makeup? Is it true that nail polish causes yellow nails? We've compiled everything you've always wanted to ask but never had the chance to. We answer without hype, getting straight to the point and only with facts that really work.