The Gucci HA HA HA Campaign
Harry Styles channels his expressive emotionality to play with the meaning of masculinity in the campaign of the Gucci HA HA HA collection, which the British singer-songwriter and actor envisioned together with Creative Director Alessandro Michele. Clothes are put on, paired with surprising accessories, then cast aside and piled up in a game of dress-up that neither establishes nor recounts classic preconceptions, but rather recasts the men’s wardrobe as a tool for the avant-garde.
Alessandro Michele, the creative director of Gucci, and Harry Styles, the British singer-songwriter and actor, launched their first collection, Gucci HA HA HA, last June.
We see a personal vision of what the ideal men's wardrobe should be, expressed by Styles in a state of "liberated flirtatiousness." Every piece of clothing and accessory is an integral part of everyday life. A chair, a plant, a couch, a 1947 Gucci Bamboo bag, a three-piece suit, an English kilt... Harry Styles has shaken up his wardrobe to make the most of it and update his style.