Gucci Lido: a summer mood that happened once and stayed forever
There are summers where every breath of salty air is like a revelation, when the sun doesn't just shine, but gets under your skin, into your very essence. This is exactly what the Gucci Lido campaign has become - a sensual letter from Gucci, sent directly from the shores of the Mediterranean Sea, where time seems to dissolve in the sun and in the brackish wind.