Fashion

Gucci Lido: a summer mood that happened once and stayed forever

There are summers where every breath of salty air is like a revelation, when the sun doesn't just shine, but gets under your skin, into your very essence. This is exactly what the Gucci Lido campaign has become - a sensual letter from Gucci, sent directly from the shores of the Mediterranean Sea, where time seems to dissolve in the sun and in the brackish wind.

Courtesy of Gucci
Courtesy of Gucci.

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