Karolina Kurkova in GENNY Fall/Winter 23-24 Campaign
Sara Cavazza, creative director of GENNY, chose the magnetism of supermodel Karolina Kurkova to interpret the criteria of the aesthetic of the new Fall/Winter 23-24 collection.
«The campaign sums up GENNY's conscious seduction feeling. Karolina Kurkova, a model with vast experience and the correct artistic maturity, symbolizes a woman who not only has the looks but also the heart to wear the more sentimental soul of GENNY», says Creative Director, Sara Cavazza.
A location with a neoclassical imprint was the scene of the set in which photographer Dario Cattelani and stylist Alex White deployed the artistic practice of fashion image. A pool assisted by Sara Cavazza, who made possible to create a message that consecrates the determined and constantly chic temperament of GENNY.
The looks selected to be represented in the campaign, are archetypes of the Fall/Winter 23-24 collection: the tailored tuxedo is the most dynamic evening dress, the sheepskin outerwear expertly worked with the Blockchain pattern is the consistent innovation, the notch and X pattern are the polite provocation in the knit/trouser combination, the structured trench coat is the international and traveler spirit of the maison.
