Restaurant "BARENTS" Debuts as the First "KRUG AMBASSADE" in the Baltics
Restaurant "BARENTS" has become the first "KRUG AMBASSADE" in the Baltics, gathering celebrities for an unforgettable event celebrating the pairing of iconic "Maison Krug" champagne and exquisite cuisine. Globally, there are only 211 Krug Ambassades, offering unique "KRUG AMBASSADE" experience in 43 countries.
"We are honoured that “BARENTS” was chosen as the first restaurant in the Baltic’s to truly understand and enliven the essence of “Krug” champagne through fine dining. We, at “BARENTS”, are trailblazers in our work trying to place Latvian restaurant scene at the highest level possible, thus becoming “KRUG AMBASSADES” feels like a natural process as we are always eager to introduce our loyal guests to very special brands and experiences”, states Aigars Zelmenis, the owner of “BARENTS”.
Krug House is very selective in the choice of KRUG AMBASSADES, which are considered to be the extension of the Krug House in the markets. The "KRUG AMBASSADE" concept unites friends and admirers of "Maison Krug" – including chefs, sommeliers, and restaurant owners – who share a privileged, special relationship with "Krug." This worldwide community welcomes "Krug" lovers around the values of craftsmanship and generosity.
"It is always a great pleasure to welcome a new “KRUG AMBASSADE” and I am particularly honoured to have one of Latvia's finest restaurants, “BARENTS”, join our family of Krug Ambassades and to have a new place in Latvia where Krug lives. You know you will feel at home at a Krug Ambassade because Krug Lovers share our values and spirit of generosity. If you haven't had the chance to enjoy a meal at “BARENTS” paired with Krug Grande Cuvée, I can assure you it is a truly unforgettable experience," notes Olivier Krug, sixth-generation of the Krug family and Director of the House of Krug.
"I want to emphasize that 'KRUG AMBASSADE' is neither an award nor a gift. A restaurant or hotel can become a 'KRUG AMBASSADE' only if it demonstrates its emotional attachment to Krug and passionate craft," emphasizes Olivier Krug.
About "BARENTS"
Restaurant "BARENTS" takes pride in its northern origins and invites every guest to celebrate the flavours of this region, savouring the freshest, highest quality local produce – cold water seafood and bounty of the forest, fruit, vegetables and other seasonal ingredients carefully selected from independent local farmers, fishermen and hunters. “BARENTS” respects sustainability and finds harmony with nature in every dish created. Restaurant “BARENTS” is included in the 2024 MICHELIN Guide Latvia.
About "Maison Krug"
Krug House was established in Reims in 1843, by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every single year, regardless of annual variations in climate. Six generations of the Krug family have perpetuated this dream, enriching the founder’s vision and savoir faire. Krug has always lived up to its reputation as the first and still unique Champagne House to create only prestige Champagnes every year since its foundation in 1843.
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