Hermès Spring-Summer 2024: Challenging Stereotypes With Silent Luxury
Hermès is one of the few brands that can convince customers that: ultra-shorts made from luxurious leather will become the new standard of male physical beauty...
With Spring-Summer 2024, Hermès fashion under Véronique Nichanian suddenly transforms with a sexy spirit that is somewhat "provocative" sweet. The Hermès gentlemen in Nichanian's eyes awaken genuine emotions from the runway, evoking irresistible emotions and reflections on a collection with a mission to stir the imagination of beholders.
The Spring-Summer quality is evident in the new "body aesthetic" from creative director Véronique Nichanian: The double belts form a visual highlight on a neutral color background of the outfit.
The collection reflects the veteran art director's "pragmatic" vision when showcasing a series of designs dedicated to the "hot season" - in contrast to the seasonal mindset of many fashion houses when they regularly introduce outfits close to the adjacent autumn-winter period. The thin, lightweight fabric applied in the collection is likened to the second delicate skin, allowing the wearer's whole body to feel the gentle heat of the lower head. The double belt detail appears dense, cleverly taking advantage of Hermès' classic design and materials.
The spirit of Spring/Summer is thoroughly expressed with utilitarian aesthetics. The suit with relaxed shoulder line creates a soft feeling, which is cleverly neutralized with a double belt detail and elegant gabion shoes.
Thin cotton with trellis mesh is used for shirts. The sheer fabric chosen as the jacket lining brings a pleasant surprise to the runway. Meanwhile, a large amount of bold short-cut shorts reminiscent of men's fashion of the '80s used soft cotton, linen and sheepskin. For Nichanian, this controversial "sensuality" is cleverly interpreted from her point of view.
Inspiration from shorts for boys neutralizes with traditional masculinity in Hermès fashion. Nichanian's view of masculinity is expressed as a new manifesto in the midst of an era that blurs the lines of gender identity and toxic masculinity.
"The pants are really short," the designer agreed when sharing about the new body definition for gentlemen. "They evoke the feeling of mischievous boys with mischievous legs." For Nichanian, men's shorts are an opportunity to revolutionize fashion, in an era where gender identity norms are more flexible than ever. A gentleman doesn't have to wrap himself up in rough, grotesque clothes: they can still enjoy clothes that are more or less mischievous.
The choice of materials and colors (inspired by nature) creates a caressing light effect on the skin just the opposite: the wearer's skin shade also flatters the layer - the outfit is cleverly fine-tuned. Silk, cotton, technical fabrics and cashmere create a light, light-headed feeling. Travel jackets, thin jackets and modified shirts form a graceful layer recipe for Spring/Summer, moving gently with every step of the male model. Nichanian deftly toyed with Hermès' extensive tailoring techniques and material storage, transforming see-through thin fabrics into luxurious gentlemen's clothing.
And... It would be remiss not to mention accessories. Brown and dark gray Haut à Courroies bags turned navy blue. Braided tote bags with soft leather with trellis details similar to shirts in the collection share the attention of fashionistas with petite off-hip box bags that divide 3 compartments conveniently. Aesthetic and ergonomics, Nichanian puts its purpose on par with everyday aesthetics, deftly putting Hermès' reputation at the heart of a runway that values aesthetic innovation.
