Explore the Gucci Gift Campaign
Holiday Gifting Elevated: Gucci's Creative Director Sabato De Sarno envisions a four-part story for the Italian House's festive offerings.
Gucci redefines festive fashion with its Gucci Gift campaign. Creative Director Sabato De Sarno envisioned a four-part series, which captures the essence of holiday joy in its many forms. From heartwarming gestures to glamorous celebrations, this campaign is all about treasuring meaningful moments.
Whether it’s the family we are born into or the one we create, Gucci reminds us that these shared moments of joy and love endure far beyond the holiday season. And what better way to punctuate these heartfelt meetings than with the House's holiday selection of gift-worthy items? Whether that be a classic logo-clad knit sweater or the timeless Bamboo 1947 purse, there's a stylish present waiting to be wrapped and handed to someone special.
The campaign also highlights Gucci's latest offerings that are perfect for this joyous season — blending ready-to-wear pieces with emblematic accessories perfect for gifting or indulging in. Think luxurious coats, festive dresses, and statement handbags designed for winter getaways and holiday soirées.
Of course, this fashion story wouldn't be complete without a stellar cast. Gucci's Global Brand Ambassadors and friends of the House including Dakota Johnson, Julia Garner, Kendall Jenner, Tina and Solange Knowles, Jessica Chastain, and many more bring this campaign to life, weaving together individual stories that collectively express the spirit of togetherness. Expressive vignettes take us through diverse settings — from cozy family gatherings to glamorous year-end parties — capturing the multifaceted nature of the holiday season.
More than a simple catalog display of Gucci's finest, Gucci Gift is an ode to the emotional core of the holidays. It’s a celebration of the bonds we've created and the beauty of core memories that outshine any material gift.
