MARTINI® is more than just a drink. It is a symbol of Italian elegance, aesthetics, and the philosophy of “Gioia di Vivere” — the joy of living here and now. For over a century and a half, the brand has inspired generations, united cultures, and remained a constant companion of stylish moments — from aperitifs on sun-drenched terraces to vibrant city parties.

This year’s trends in the beauty industry show that true luxury no longer lies in flawless skin, but in skin intelligence — a concept that can literally be translated as “the intelligence of the skin.” It refers to perceiving the skin as an organ that not only reacts to external influences, but is also capable of adapting and maintaining its own balance.

In a world where the electronic scene increasingly strives for visual perfection and a cold, industrial aesthetic, the lack of human warmth is felt more acutely than ever. We live in an era where raves turn into content and parties become aesthetic decorations. Set against the backdrop of familiar club aesthetics, MAQOM emerges as an artist who restores a simple yet essential sense of home-like warmth to electronic music.

It is a very fine line that balances restrained elegance and touching sincerity, giving the image a captivating mystery. Shades of gray, metallic sheen, stiff fabrics, and classic silhouettes that unexpectedly lend themselves to gentle provocations.

Why do even the most discerning travelers, who have explored the world far and wide, return to Tenerife time and again and recommend it to their friends? One of the answers lies in its uniqueness - an island offering an extraordinary diversity of nature and climate, combined with an exceptionally wide range of curated pleasures.

In winter, fashion takes on a slight theatrical tone—with its mysterious soft glow, depth of color, and sense of impending celebration. It's a time when you want to express yourself a little more boldly—through noble materials, unusual textures, and details. Even in everyday combinations, such accents sound special, creating a festive mood and emphasizing individuality. It is only important not to forget about a sense of proportion, so that expressiveness does not overshadow elegance and each element of the image feels organic and confident.