The Versace Fall/Winter 2025 campaign is an anthem to female strength and authenticity. Donatella Versace has created a visual manifesto that brings together legendary models in a celebration of freedom and sisterhood.

There are names that defy time with the power of legend, and Versace is one of them. For the Fall/Winter 2025 season, Donatella Versace has unveiled a campaign that is both solemn and declarative. It is not just a series of images, but a visual anthem to freedom, strength, and female unity. The campaign brings together timeless fashion icons and new faces who will shape its future. Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mika Arganara, Anok Yai, Mila van Eten, and Jacky Hooper appear as modern statues in famous archival metal dresses reimagined for the present day.

Silhouettes flow like liquid gold, embodying luxury that combines softness and rigour, sensuality and authority. The aesthetics of contrast find their expression in the new Virtus bag, adorned with a metal letter V &mdash; an icon of bold and uncompromising femininity. More than a campaign, it is a manifesto of vision and identity with the motto &ldquo;Be yourself. Believe in yourself. Break the rules.&rdquo; This slogan reflects the very essence of the fashion house &mdash; an unwavering belief in freedom, authentic self-expression, and the courage to dare.
In this chorus of magnetic presences, Donatella tells a female epic of heritage and rebirth. "The energy on set was incredible. It was a deep dialogue about friendship, loyalty, and love. These images celebrate the soul of the Versace woman &mdash; her strength, spirit, attitude, and heart. Every collection is a story. And this campaign is the story of Versace," explains the designer.

Kate Moss stands out in the center of this powerful visual narrative. From the moment they first met in the 1990s, an inner chemistry developed between her and Versace. Provocative but never vulgar, free but strict, feminine with an elegant brutality, Kate perfectly embodies the spirit of the fashion house.
Her understanding with Donatella is instinctive, almost sisterly. Both promote a vision of femininity that does not ask for permission, does not delegate authority, but takes its place and rewrites the rules. Donatella and Kate speak the same aesthetic language &mdash; refined transgression, sharp glamour, natural seductiveness.
Together, they reinforce Versace's core message: true beauty is not conformist; it is born from instinctive and radical self-affirmation. Photographed by the duo Mert and Marcus, the campaign marks the end of a masterful chapter, but also the beginning of something new.

This work is a symbolic transmission, a tribute to the Versace legacy and a push forward toward tomorrow, which shines with liquid gold, warmed by the presence of icons and the unique voice of a creator who refused to compromise until the very end. A creative testament, but above all a call to action for everyone who wants to live boldly. Donatella's final invitation is simple and passionate: believe in yourself, assert yourself, break the rules. A legacy that speaks to every woman and every person who dreams big and lives freely.

Donatella Versace celebrates the power of femininity in the new Versace campaign

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