Demna at Gucci: a time bomb or the brand's salvation?

Under Glen Luchford's sensitive lens, McQueen's Fall/Winter 2025 campaign unfolds like a visual poem — visceral, suspended between shadow and light. A gothic romantic invocation where fabric becomes verb, where body becomes language. Here, fashion doesn't just dress — it reveals, liberates, and transgresses every damn rule.

An intense, black-and-white story shot in southern Sicily. A blend of femininity and vintage atmospheres, with elegant dresses and harnesses, lace garments, gloves, and patent chokers. Between the sacred and the profane.

Paris meets Paris. Under this evocative title, Karl Lagerfeld unveils its Fall/Winter 2025 campaign, From Paris with Love, starring global icon Paris Hilton. It's a bold collision between two cultural forces who've each redefined celebrity, elegance, and the art of reinvention in their own iconic ways.

BETWEEN THE GUSTS OF THE WIND

From silk fabrics and shiny metals to holographic highlights and bursts of movement – “Kaleidoscope” is an exploration of traditional taste merging with futuristic edge.

Demna Gvasalia's appointment as creative director of Gucci in March 2025 caused quite a stir. Insiders are whispering that the Georgian rebel is set to revive the legendary sexuality of the Tom Ford era. But is the fashion world ready for such a radical change?

On the second day of the official Paris Haute Couture Fashion Week calendar, Juana Martín presented her new collection, Fervor. This time, she drew inspiration from one of Andalusia's most profound and sacred traditions: religious fervor. This is not simply a manifestation of faith, but a living element and an extremely important cultural code of Andalusian society.

Yanita is a meeting between skin and metropolis. The series unveils São Paulo as a stage of tension and beauty, where fashion emerges as raw art.