The season's campaigns for women's and menswear redefine contemporary aesthetics through layered narratives, evocative storytelling, celebrity casting, and bold vision.

For Fall/Winter 2025-26, fashion campaigns break free from rigid codes, asserting themselves as exercises in pure creativity. No longer mere showcases for clothes and accessories, they've become visual narratives weaving together cinema, art, and collective memory. Prada experiments with moving images, Haider Ackermann debuts at Tom Ford by evoking sensual glamour, Loewe continues its aesthetic research in dialogue with the Josef &amp; Anni Albers Foundation, while Ala&iuml;a and Chlo&eacute; celebrate identity and elegance through cinematic and inspirational references. What emerges is a powerful visual program redefining contemporary imagination and confirming fashion as boundless cultural expression.

Alaïa

The Ala&iuml;a Summer Summer Fall 2025 campaign, directed by Pieter Mulier with photography by Tyrone Lebon and films by Frank Lebon, marks a cinematic turning point for the house. For the first time, the brand shot its campaign outside studio walls, imagining a narrative on the cliffs of northern France. In intense black and white&mdash;conceived as a short film&mdash;models Loli Bahia and Nastassia Legrand embody a feminine ideal suspended between literature and cinema, evoking characters like Jane Austen, Virginia Woolf, George Eliot, Emily Dickinson, or the Bront&euml; sisters. The clothes come alive in footage recalling atmospheres from Jane Campion's The Piano (1993), Lars von Trier's Breaking the Waves, William Wyler's Wuthering Heights, or Stanley Kubrick's Barry Lyndon&mdash;all cinematic touchstones beloved by creative director Pieter Mulier.

Alaïa's Fall/Winter 2025-26 campaign (Courtesy of Alaïa)

Fabiana Filippi

Starring supermodel and actress Malgosia Bela, Fabiana Filippi's Fall/Winter 2025 campaign celebrates a return to the brand's origins, interweaving memory, intimacy, and Umbrian roots. In warm, welcoming atmospheres, the narrative conveys cultivated, conscious femininity that embraces its essence through natural, delicate gestures. Knitwear&mdash;the house's identity cornerstone&mdash;renews itself in soft, enveloping forms expressing authentic everyday elegance for winter, wedding tradition and modernity with coherence and refinement. A story that never indulges in excess but captivates through sober poetry, like a sweet homecoming that always manages to surprise.

Fabiana Filippi's Fall/Winter 2025-26 campaign (Courtesy of Fabiana Filippi)

Fall Winter 2025 Video Main

Chlo&eacute;

Chlo&eacute; presents its Winter 2025 campaign with model Grace Hartzel, captured by David Sims in the South of France. Inspired by Villa Nellcote's legendary allure in the Seventies, the visual imagination blends decadence and creative freedom, sensuality and mystery, evoking the suspended atmosphere of the off-season Riviera. Between sun-illuminated facades and a Belle &Eacute;poque villa's elegance, Hartzel embodies that era's rebellious, sensual spirit, transforming into an enigmatic character uniting intimacy and escape. "With these images I wanted to capture the off-season spirit and freedom of the Seventies, when decadence and mystery intertwined with authentic hedonism," explains creative director Chemena Kamali, emphasizing the charismatic, liberated energy the model brought to the campaign.

Chloé's Fall/Winter 2025-26 campaign (Courtesy of Chloé)

Chloé's Fall Winter 2025-26 campaign (Courtesy of Chloé)

The new Gucci Portrait Series campaign, shot by photographer Catherine Opie for Fall/Winter 2025-26, brings together 42 people in a choral narrative interweaving generations, identities, and diverse journeys, delivering an authentic portrait of humanity. Through spontaneous gestures and poetic details&mdash;a bag held naturally, a fold defining a jacket, a scarf following the body's movement&mdash;Opie illuminates the intimate bond between individual and garment, while director Lisa Rovner amplifies this narrative with video portraits where protagonists reveal themselves with irony, introspection, and memory.

The Gucci Portrait Series

Always pursuing an idea of collectivity, Prada presents "Prada Motion Pictures"&mdash;a women's and menswear campaign signed by Miuccia Prada and Raf Simons&mdash;celebrating movement as a symbol of freedom and progress. The cast of models and celebrities including Kendall Jenner engages in everyday actions, transforming gesture spontaneity into vital, collective images. Between suspended shots and slow-motion footage, clothes become part of shared performance reflecting energy, strength, and authenticity, rendering fashion as choreographic experience&mdash;imperfect and profoundly human.

Prada's Fall/Winter 2025-26 campaign (Courtesy of Prada)

Ami Paris

With its new Fall/Winter 2025 campaign, Ami Paris continues narrating its authentic understanding of elegance. Behind the lens, once again, Angelo Pennetta transforms the French capital's streets into a diary of spontaneous style. The protagonist? Jeanne Cadieu, muse and friend of Alexandre Mattiussi, perfectly embodying the brand's sophisticated naturalness as she moves through noisy caf&eacute;s, boulevard strolls, and charming Parisian interiors. The campaign's absolute focus is the Carrousel bag, the season's key accessory and Ami Paris wardrobe icon. A campaign conveying the brand's realness, from which emerges elegant, unforced, unconstructed femininity.

Loewe's latest campaign by Jonathan Anderson, entrusted to photographer Arnaud Lajeunie, unites fashion and art in profound dialogue through collaboration with the Josef &amp; Anni Albers Foundation: pieces and accessories draw inspiration from Josef's celebrated "Homage to the Square" and Anni's textile patterns. Interpreting this Bauhaus-rooted vision is an exceptional cast reflecting the brand's creative spirit: brand ambassador Jiang Qiming, Lesley Manville, Felix Kammerer, and Raffey Cassidy. Each, with their own charisma, contributes to a narrative marking Jonathan Anderson's final signed collection, transformed into a visual "notebook" celebrating craftsmanship, identity, and community.

Loewe's Fall/Winter 2025-26 campaign (Courtesy of Loewe)

McQueen

Glen Luchford signs Alexander McQueen's Fall/Winter 2025 campaign&mdash;creativity exploring Victorian gothic codes with a contemporary gaze interweaving freedom, physicality, and subversion. Inspired by independent, provocative 19th-century spirits like Oscar Wilde, Vesta Tilley, and Romaine Brooks, Se&aacute;n McGirr's collection stages the contrast between tradition and transgression, reflecting today's central themes of identity, idealism, and gender. A visual narrative celebrating the brand's radical British expression, without compromise.

McQueen's Fall/Winter 2025-26 campaign (Courtesy of McQueen)

Tom Ford

For his first campaign as Tom Ford's creative director, Haider Ackermann constructs a narrative steeped in mystery and luminous tension, continuing from his debut show. "A cinematic quality defines Tom Ford's temperament. Mr. Ford himself was a master in that sense, and I, in my own way, am following in his footsteps," states the designer, who sets the images in intimate rooms traversed by blurred reflections and fogged mirrors. The protagonists, wrapped in luminous pastels, vivid hues, and absolute contrasts of grays and blacks, move with suspended dignity, multiplied by morning light refraction. A vision uniting sartorial rigor and glamorous sensuality, delivering all the evocative power of the new Tom Ford era.

Tom Ford's Fall Winter 2025-26 campaign (Courtesy of Tom Ford)

Dsquared2

Dsquared2 signs a campaign celebrating 30 years of creative vision with its signature provocative charge. Directed by Mert &amp; Marcus, the new creative work transports Dean and Dan Caten's runway aesthetic into a nocturnal narrative of red neon, crystals, and denim, between stolen kisses and club atmospheres. The deliberately raw, black-and-white imagery captures fragments of energy and connection in an endless party, entrusted to a diverse cast including Irina Shayk, Alex Consani, and Victor Perez. Mixing unbridled glamour and rebellion, Dsquared2 reaffirms its unique ability to transform fashion into cultural experience.

Burberry

"We wanted to bring the collection to life and tell the story behind all those incredible fabrics," explains creative director Daniel Lee for the Winter 2025 campaign presentation, which sets the imagery in the drawing rooms and grounds of Wolterton Hall, Thomas Ripley's Palladian masterpiece. The cast includes exceptional names like actor Rupert Everett, artist Jeny Howorth, Luther Ford&mdash;Prince Harry from The Crown&mdash;and models Lina Zhang, Asda Baradji, Tristan Watkins, Leon Keenan, and Iris Lasnet, making her debut with Burberry. Velvet and embossed leather trenches, quilted jackets with floral prints, oversized coats like the Ellingham, robes transformed into cashmere and mohair outerwear, tapestry-inspired knitwear, and brocade and velvet suits with equestrian flavor. An ode to British romanticism and Savile Row elegance in Burberry version.

Ferragamo

For Fall/Winter 2025, Ferragamo celebrates Italian cinema's immortal allure with a Craig McDean-signed campaign transforming fashion and craftsmanship into cinematically breathtaking scenes. Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer, and Tim Schuhmacher interpret a visual narrative rereading the brand's cinema connection through Maximilian Davis's contemporary gaze. The house icons emerge: from Vara pumps to Tramezza shoes to Hug and Soft bags. A campaign convincing in its cinematic coherence with balance confirming Ferragamo's strength in safeguarding narrative tradition, yet hinting at desire to dare more.

Antonio Marras

For Fall/Winter 2025-26, Antonio Marras chooses Sharon Stone as protagonist of a campaign that's far more than fashion narrative&mdash;it's a poetic story set in Alghero, the designer's beloved city, suspended between myth and reality. In alleys, on ramparts, and on the pier, the Hollywood diva embodies the intense, authentic femininity Marras celebrates through a symbol-rich collection: painted hands, roses, embroidery, and fabrics interweaving memory and art. Between draped dresses, masculine tailoring lightened by feminine details, iconic furs, and oversized tuxedos, each piece becomes a work narrating belonging, roots, and passion. "In Sharon I found a champion," Marras explains, linking fashion, cinema, and Mediterranean in a stylistic exercise transforming his intimate signs into universal language. A campaign confirming his unique ability to make poetry of fashion.

Sharon Stone in the Antonio Marras Fall/Winter 2025-26 campaign (Courtesy of Antonio Marras)

Antonio Marras's Fall/Winter 2025-26 campaign (Courtesy of Antonio Marras)

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Nicola Peltz Beckham is the face of Genny's Fall/Winter 2025-26 campaign, chosen by Sara Cavazza Facchini to embody modern, conscious femininity. Elegance, authenticity, and inner strength center the visual narrative signed by the Morelli Brothers with styling by Alex White. The pieces&mdash;between nappa, tailoring in white, red, and champagne tones, and a crimson evening dress&mdash;express power and sensuality. An intimate bond with the Italian fashion house born from family memory, symbol of shared values and rooted yet globally projected femininity.
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Giada's new Fall/Winter 2025 collection, captured in Milan through Josh Olins's lens with model Jean Campbell, celebrates elegant, powerful femininity. Creative director Gabriele Colangelo draws inspiration from the iris, symbol of freedom and resilience, transforming its grace into pieces narrating refined metamorphosis. Light, dynamic silhouettes evoke flowers and leaves in movement, giving life to a visual poem interweaving delicacy and audacity. A timeless narrative of beauty, craftsmanship, and evolution.

DKNY opens a new chapter by choosing Hailey Bieber as the brand's global face for the Fall 2025 campaign, set in an industrial space reflecting New York energy. Model and contemporary icon, Hailey embodies the brand's confident, accessible style, interpreting pieces spanning structured blazers to oversized coats, varsity jackets to relaxed jeans, plus key accessories like the Hadlee Bag and New York Yankees&trade; cap reimagined with DKNY logo. The DKNY est. 1989 capsule interweaves with new seasonal offerings, fusing nostalgia and modernity.

Valentino

Titled "Le M&eacute;ta-Th&eacute;&acirc;tre Des Intimit&eacute;s," Valentino's campaign shot by Glenn Luchford. "Le M&eacute;ta Th&eacute;&acirc;tre Des Intimit&eacute;s, with the aim of continuing to question the close relationship between identity and dressing practices," Alessandro Michele explained. "The public bathroom returns: a counter-place where private and relational dimensions blur, where visible challenges invisible, decorum collides with forbidden pleasure, and exposure plays with concealment. [...] fashion has always been a language of appearance, a device staging bodies and exposing them to gaze. Even in the most intimate dimension we cannot escape this exhibitive nature. Hannah Arendt intuited it clearly: appearing is the very modality of human being in the world."

Photos courtesy of brands.

Creativity Without Rules: Fall/Winter 2025-26 Fashion Campaigns

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