Fashion designer of the most comfortable and beautiful clothes clothier for loungewear.

Padideh, how did your passion for fashion begin?&nbsp;

My passion for fashion started in middle school. My friend asked me to come over for a makeover and after that I was hooked. Her closet was like a dream and I fell in love. I have been obsessed with clothing ever since.

 
In what moment in your life do you consider the turning point that allowed you to launch your own clothing collection? When did you decide it was time to act?&nbsp;

As a mother to three kids under the age of 8, it was difficult for me to find loungewear that was fun, comfortable and felt high end. &nbsp;I worked with a tailor making my own loungewear for years because I was frustrated with the lack of variety. However I think it was really as a result of the pandemic that I was even more energized to bring my vision to light. More time at home with my close family and friends assured me that this was something that would be appreciated by a broad group of people. And I started to build Piarri.

 
My loungewear is made to have the comforts and practicality of activewear blended with elevated feminine, fun, bold, sophisticated looks that can be worn in and out of the house. &nbsp; I set out to develop a line that was accessible to all women that wanted to feel glamorous while lounging, out with friends or working from home -without feeling guilty

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You have chosen the direction of the loungewear ruler. Tell us why?&nbsp;

Since having kids, it&#39;s been such a struggle for me to find comfortable fashion forward clothing that was not athleisure, sportswear, or sleepwear. &nbsp;My main focus when developing this line was to create a fun, feminine line of loungewear that women could feel confident and beautiful wearing at home or even stepping out of the house. As women, we all have so many responsibilities to juggle throughout the day, why can&rsquo;t we be comfortable and look fabulous with the convenience of everyday wear? 
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What can make a woman look as beautiful and stylish at home as at a dinner party?

I think a woman looks beautiful when they are confident. &nbsp;When a woman puts on a piece of clothing that she loves it reflects that and enhances her confidence further. &nbsp;I want to bring that emotion of feeling good and dressing up to everyday clothing. &nbsp;&nbsp;

 
Tell us about your brand and how was the name Piarri born

I would like to think of the name and the brand as an extension of myself, &nbsp;and the styles as an expression of my personal creativity. The name was inspired by my son, Ari. Developing the brand was motivated by my passion for everything fashion, travel, and lifestyle.&nbsp;

I use solid, bold colors that are inspired by my travels. I love the aesthetic of desert locations which highly influence my first collection. I use heavy knit fabrics that are easily washable and super comfortable.

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We know that you support women of all shapes and sizes and have created a very special Xxs -XXL line. This is very rare for brands. Does your brand support the body positive trend?&nbsp;

As a mother to two young girls, It was important for me to show them that &nbsp;beauty comes in all shapes, sizes, and ages. &nbsp;The styles that are meant to be flattering on all body types. &nbsp; As I believe all women bring beauty with their uniqueness, we should embrace these differences by inclusivity. My hope is that I can make women feel beautiful and confident in their bodies without giving up comfort, reinforcing the body positivity trend. This is why Piarri is carrying sizes XXS-XXL.

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Where can you buy your stylish homewear collection?&nbsp;

Piarri will be available online at <a href="https://piarri.com" target="_blank">piarri.com</a> spring of 2022 and select retailers fall of 2022

 
Tell us about your amazing photoshoot for L&rsquo;officiel Fashion News.&nbsp;

We shot at a very unique location on a beautiful day in Miami. &nbsp;I was so fortunate and honored to be a part of such a motivated, passionate, and dedicated team. &nbsp;Olly Vento really had extraordinary vision for the spread and together with our incredible stylist, Christina Baron, and makeup artist, Juliana, we were able to bring that vision to life. &nbsp;&nbsp;

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Do you have an idol in the world of fashion or show business, whose style do you like (model, actress, singer, etc.)? &nbsp;

I have many style icons, almost too many to mention. &nbsp;Some of my favorites are Sara Jessica Parker, beyonce, Oprah, and Jennifer Lopez.

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How would you describe your style? What clothes are you most comfortable in?

I love bold and colorful designs that echo timeless femininity and a polished, sophisticated look.

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What do your evening looks look like?

I generally like my evening looks to feel very modern, feminine, and romantic. &nbsp;It can be as simple as adding a great blazer, heels and bag to one of my jumpsuits to elevate the look for an evening out.&nbsp;

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What rule do you consider the most important in your beauty routine?

Living in Miami, I think sunscreen is super important to incorporate into your daily beauty routine.&nbsp;

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Three skincare products you cannot live without.

I love the SPF Elta MD, the lip Mask, Laneige is a must. &nbsp;And my favorite moisturizer by Augustinus Bader&nbsp;

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What is your favorite perfume?

My favorite perfume at the moment is &ldquo;Spell On You&rsquo; by Louis Vuitton

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Tell us about you features plans for 2020. Maybe we will see your runway show on NYFW?

Absolutely! &nbsp;I would love to eventually include womens swimwear, &nbsp;evening, and childrens loungewear. Perhaps a show in my hometown, Miami.

MODEL 
PADIDEH SAFAVI 
@<a href="https://www.instagram.com/piarriofficial" target="_blank">piarriofficial</a>

PHOTO 
OLLY VENTO 
@<a href="https://www.instagram.com/olllyvento" target="_blank">olllyvento</a>

STYLE 
CRISTINA BARRON 
@<a href="http://www.instagram.com/christinamiamistylist" target="_blank">christinamiamistylist</a>

MUAH 
@<a href="http://www.instagram.com/mymakeupmiami" target="_blank">mymakeupmiami</a>

PR 
MARIA BOROVENSKA 
@<a href="http://www.instagram.com/mariborovenskaya" target="_blank">mariborovenskaya</a>

Introducing Padideh Safavi

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