Marianna Fedchuk: How Knowledge and Charisma Can Help Build a Brand

“Pretend that this is not the end of the world...” sings Miley Cyrus in a track that sounds so cheerful that it makes you nervous. It's as if someone is smiling while the ceiling is collapsing. It's as if the girl who recently sang confidently, “I can buy myself flowers,” is now gently asking, “Let's at least pretend this isn't the end.” And that's when it becomes clear — Miley isn't over, Miley is changing.

Paris. Silence reigns in the Balenciaga showroom, but not in the fashion world. Because Demna is leaving, and he's doing it in a way that only he knows how: with a deafening playlist from Britney Spears, mixes from BFRND, and a collection stitched together from memories, protests, and favorite T-shirts.

UNMASKING by Isshogai

Spotted behind the scenes at Crazy Horse, approved by Ginger Knockout.

"A New Dawn" - L'Officiel Baltic Digital Cover - by Azzurra Piccardi

KEPT CORNERS

It's no longer “just put it on and go.” In 2025, a T-shirt is the main source of information in your wardrobe. You can shout, be silent, joke, troll, quote, retell TV series, and even spoil world politics in it. And all this in one line on your chest.

Ukrainian brand GASANOVA unveils a new summer drop — clothing that makes every woman feel like an icon even before stepping out the door.