Ginta: “Each song I create is a journey to a different time or place”

You are a singer, model and master's degree in New Technologies and Entrepreneurship. Please tell us how such different areas of activity have combined in your life? And who do you consider yourself first of all - a singer, a model or an entrepreneur?

These seemingly disparate fields have intertwined beautifully in my life. My experience as a model has given me a keen eye for visual aesthetics, which I bring into my music videos and stage performances. My studies in New Technologies and Entrepreneurship have equipped me with a deep understanding of the potential of emerging tech and business strategies in music and content creation. This role gives me the tools to conceptualize and realize multimedia productions, combining various elements into a cohesive whole. All these experiences come together in my work as an artist.

First and foremost, I consider myself an artist, a term that encapsulates my roles as a singer, content creator, and entrepreneur. This integrated identity allows me to push boundaries and create a unique brand that brings together music, fashion, and technology, by pushing boundaries in the entertainment and digital content industry.

Which of your hits was the first to achieve success and how was it created?

The songs that first propelled my career were "Night Shift" and "Pray". They reached heights on international charts and continue to give me immense satisfaction.

"Night Shift" was born from late-night recording sessions, capturing the ambience of working into the early hours, while "Pray" came from a personal space, sending out a a powerful message and resilience to the listeners.

Following these successes, my single "Kalimera" gained significant traction, solidifying my presence in the international music scene. Its fusion of uplifting pop and with gritty lines resonated with a wide audience and catapulted my music career.

In your videos you experiment with virtual reality, augmented reality, and holograms. Why do you prefer it (for what purpose)?

These technologies offer new ways to tell stories and create immersive experiences. They blur the line between the digital and physical world, creating a unique space where entertainment can come alive in ways traditional mediums can't. My goal is to engage my audience, not just as passive listeners, but as active participants in a shared journey.

Please tell us about the new single “Unsaid”.

The new single is very close to my heart. It was tucked away in my files for years, constantly evolving as I sought to perfect it. Over time, it has undergone countless updates in production, each change and improvement infused with fresh ideas and sounds.

Approaching the final version, I held onto a deep reverence for its original essence, while simultaneously infusing it with unique elements that reflect my signature Hi-Pop style. The challenge was to bring a refreshing perspective to a melody I've loved and nurtured for so long, while maintaining its timeless beauty.

The result is "Unsaid", a song that intertwines the familiar with the new, a harmonious blend of updated vintage and innovation that I hope listeners will resonate with. The song aims to ponder on the purpose of our biggest questions, cleverly masked beneath uplifting melodies and catchy loops. The soundscape is a distinctive mix of '90s sonorities fused with a modern twist, adding to its unique appeal.

How would you describe your style? What are your favorite designers/brands?

My style can be best described as timeless. I hold a deep appreciation for quality over quantity, investing in pieces that I know will last for years. This emphasis on lasting fashion aligns with my commitment to sustainability, an element that is vital to me, resonating through the concept of quiet luxury.

One of the cities I consider home is Paris, and its authentic, effortless chic has undeniably shaped my fashion sensibility. I've absorbed the art of blending classic pieces with contemporary flair, a trademark of Parisian style. I hold a deep appreciation for quality over quantity, investing in pieces that endure time. This is where my commitment to sustainability merges with my fashion choices, epitomizing the concept of quiet luxury.

Each season, I create a sort of "season uniform" by choosing around ten key pieces that reflect current trends. This allows me to combine the timeless style with a dash of the contemporary, keeping my wardrobe updated yet classic. Accessories often serve as the highlight of my outfits, adding that distinctive edge.

Fashion for me is a playground, an arena for creativity and exploration. I take joy in mixing and matching, experimenting with new combinations, and most importantly, having fun with it. Handcrafted items, organic shapes, and natural materials hold a special place in my style diary, echoing my appreciation for craftsmanship and the environment.

We saw you on the Red Carpet of Cannes Film Festival also this year. What does this Festival represent for you?

The Cannes Film Festival holds a special place in my heart. Each time I step onto the red carpet, it serves as a reminder of how far I've come in my journey as an artist and how my diverse experiences have shaped me.

Cannes, to me, is a realm of dreams. Each year, it brings together a diverse array of artists, innovators, and creators, each chasing their own unique vision. The creative energy that permeates the air is invigorating and fuels my own artistic inspiration.

This is where old friends are met and new ones are made, where collaborations are born, and ideas are sparked. It's a platform that celebrates art in all its forms and allows me to express my love for fashion, art, and innovation.

In essence, the Cannes Film Festival is a testament to the power of dreams and the magic that happens when we dare to pursue them. It serves as a celebration of the interconnectedness of all forms of art, including the music and content I create. It underlines the ethos of artistry, innovation, and resilience that I strive to embody in my work. And most importantly, it reminds us all that the world is teeming with opportunities, waiting to be seized by those who dare to dream.