Kiss those pricey dry cleaning bills goodbye.


At the forefront of men&#39;s tailoring,&nbsp;<a href="https://www.hugoboss.com/us/" target="_blank">Hugo Boss&nbsp;</a>suits are truly a thing to behold. Thanks to its innovative&nbsp;designs and techniques,&nbsp;the brand has remained not just relevant but a must-have staple that meets the needs of the modern gentleman.

So it comes as no surprise that the luxury label would launch&nbsp;<a href="https://www.hugoboss.com/us/boss/inspiration/fashion/the-washable-suit/" target="_blank">The Washable Suit</a>&nbsp;&mdash; their first line of machine-washable jackets and pants. Never compromising on the brand&#39;s sharp look and quality textiles, the unlined jacket and reduced internal structure of the pieces are what guarantee the collection&#39;s comfort and washability.&nbsp;Moreover, the designers have ensured the utmost versatility&nbsp;by allowing&nbsp;the&nbsp;jackets and pants to be paired freely, available in three different wool-based fabrics.

The Washable Suit isn&#39;t the first of its kind &mdash; it follows the cue of brands like Perry Ellis and Zegna &mdash; Boss made sure to stand out from the rest when it came to the advertising campaign.&nbsp;To mark the launch, Boss enlisted the help of Olympic gold medallist swimmer, Joseph Schooling, which proved to be a match made in campaign&nbsp;heaven. &quot;[Schooling] was chosen for his determination, ambition and drive to succeed,&quot; according to a press release. He also looks damn good in a suit, we might add. &nbsp;&nbsp;

It&#39;s not often that we get to see clothes&nbsp;truly being&nbsp;put to the test in campaigns, but evidently, Hugo Boss is determined to show just how tough fashion can be. And while the idea of putting clothes through the ringer (literally) might not always be the best idea, campaigns like these do open&nbsp;up exciting prospects for other areas within the fashion industry, too. Could waterproof couture be next?&nbsp;

Watch, below.

Joseph Schooling wears The Washable Suit | Boss

The Washable Suit is currently available in stores and online.

Hugo Boss Is Giving the Swimsuit a Whole New Meaning

Recommended posts for you

Editorials

Second Skin

Fashion

Priyanka Chopra and Anna Sawai at the Dior boutique opening in New York

Editorials

SURREALISMO

Editorials

MOTHER NATURE

Fashion Week

"The strength is in sensuality," explains Ralph Lauren with the Spring-Summer 2026 show

Shopping Guide

What’s inside your time treasure box?

Editorials

SHEER ELEGANCE

Fashion

Highlights from FENDI Fall Winter 2025-2026 Collection