Gucci's Way, the High Jewellery that celebrates the heritage

Lady Radia
An exclusive editorial for L’Officiel Baltic

In the world of fashion, there are names that redefine the very concept of what fashion can be. Rei Kawakubo and her brand Comme des Garçons belong to this category of revolutionaries who break down established notions of beauty, functionality, and the very nature of clothing.

A visual poem about the quiet strength of winter. They embody the essence of the season—not as passive subjects, but as living forces of nature. They are winter’s duality: sharp yet soft, delicate yet unyielding, ephemeral yet eternal.

Gucci has unveiled a new high jewelry collection that gives the brand's traditional codes a completely new twist. At its flagship store on Avenue Montaigne in Paris, the Italian fashion house demonstrated how it is possible to reinterpret its own heritage without losing the brand's recognizable DNA.

From juicy peach to punchy berry pink, these powder blush formulas blur and set with a silky soft-focus finish that lasts under beating sun.

From the sleek curves of a Porsche to the high-altitude luxury of a private jet, Runway To Runway tells the tale of a cosmopolitan figure who exists somewhere between the sophistication of a Forbes 30 under 30 businessman, the platinum-blonde mystique of a fashionista, and the electric, eccentric energy of a young pop star. An elusive personality, perceived but never fully defined. Hidden behind sunglasses and gloves, they command attention without ever uttering a word, unseen yet undeniable, unstoppable in every sense.

Salma Rachid's brand presents Retori Chapter 02 during the Haute Couture Week.

The Glow and Shadow story was created independently and brings together elements of classic Hollywood light and elegance with a more contemporary, cinematic feel. It features sculptural lighting, touches of motion blur, and a polished beauty look — all centered around Christina Wen, a Taiwanese model based in Los Angeles.