Rebel chic – Versace fall-winter 2024 ad campaign
Versace presents a Fall/Winter 2024 collection that embodies the spirit of elegant rebellion. Donatella Versace returned to Los Angeles to capture the next generation of Versace men and women in the iconic interiors of the Chateau Marmont Hotel.
The main star of the campaign is Kleio, an ultra-soft cushion-shaped crossbody bag. This new member of the Medusa '95 bag family demonstrates its versatility as a stylish accessory for all occasions, combining comfort and Versace's signature character.
The ready-to-wear collection combines impeccable cuts with luxurious fabrics and unexpected details. The strict lines of the suits contrast with draperies and prints, creating an image of “thoughtful wildness”, as Donatella herself describes it.