Quiet vs loud: how the luxury market is changing amid economic turbulence

WHISPER OF AIR

While the world economy is going through hard times, the luxury market is again facing the question that was already heard in 2009: how to sell in an era of scarcity? And although bags still cost 3-4 thousand dollars, the buyer has become quite different - and he has more questions about logos than the desire to buy.

ETHEREAL SUMMER

In an era of shortcuts and surface-level solutions, Irina Dagdeviren invites us into a slower, more sacred way of living. As a model, certified nutritionist, mother of five, and hypnotherapy advocate, her voice is a calm rebellion against the culture of quick fixes. Through her work, Irina helps women come home to their bodies — not through restriction, but through nourishment, intuition, and deep self-respect. We sat down with Irina to talk about what real wellness looks like, how beauty evolves, and why she believes true luxury begins with how you feel in your own skin.

POSTCOASTAL blends sun-drenched coastal minimalism with soft masculinity, captured through natural light and a Mediterranean lens.

Where the rhythm of the city meets the flash of cameras and the stillness of the stage, stories of a new generation begin to unfold — stories where grace meets discipline, and delicacy becomes strength. Elvina Aivazovskaya is one of those stories.

Basics are no longer a given; they have become a statement. Instead of uniform simplicity, they speak of confidence, individuality, and the art of reduction. Sheer fabrics and fluid silhouettes break with old conventions while preserving what matters. A polo shirt is no longer just a polo shirt but a reimagining of elegance, while muted colors stand not for restraint but for subtle sophistication. Back to Basics isn’t about looking back; its about redefining the foundation - with bold forms, attention to detail, and the freedom to reinvent oneself over and over again.