Fashion

Montblanc Invites You Into Its Holiday Universe With a Roman Coppola Short Film

Leave it to Montblanc to turn a holiday campaign into a full-blown cinematic universe, this time with Roman Coppola leading the charge. For its latest Happy Holidays campaign, the Maison returns to its fictional Montblanc Observatory High-Mountain Library, a universe Roman Coppola first helped build in “100 Years of Meisterstück” and “Let’s Write,” the Wes Anderson–adjacent short films that established Montblanc’s delightfully offbeat aesthetic.

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