During the Milano Fashion Week of February 2024, Malo Cashmere celebrates the opening of its new flagship store at 30 Via della Spiga, in the heart of Milan's luxury shopping district, with a preview presentation of the most representative pieces from the FW24/25 collection, a special event and a temporary exhibition dedicated to the maison&rsquo;s archive.

&laquo;We are delighted to celebrate the opening of our new boutique during Milano Fashion Week and to present to the public not only the concept of our flagship store located in one of the city's most prestigious streets, a symbol of fashion, but also some previews of the men's and women's FW24/25 collection with the most representative looks&raquo;, says Nancy Marchini, Marketing Director of Malo.
Malo's new boutique, the iconic brand specializing in high-end cashmere and natural fibers, represents a true oasis of luxury and sustainability in the heart of Milan. With three street-facing windows and a space of 190 square meters on two floors, the flagship store is not just a commercial space but represents a fusion of cultures, a blend of East and West in the choices of certain finishes. Malo has paid great attention to the environment and forests, highlighting its commitment with reforestation projects on its online store and choosing bamboo flooring and furnishings for the Milanese boutique. Bamboo, besides being a sustainable choice, is a versatile and resistant plant of Oriental origin whose cultivation does not require the use of fertilizers or pesticides. The decision to use bamboo reflects Malo's commitment to environmental sustainability and attention to waste-reduction.
Inside the boutique, Malo adopts a &ldquo;zero waste&rdquo; philosophy with the &ldquo;sleeping colors&rdquo; project, which involves recovering leftover yarns to create a unique wall of colors. These yarns, such as production residues or end-cone yarns, are carefully selected and used to create new garments or decorative elements, thus promoting a more sustainable and conscious fashion. Nancy Marchini, Marketing Director of Malo, emphasizes the importance of this approach: &laquo;We have created a wall of colors using leftover yarns, giving them a new life and paying homage to Malo's history, well-known for its leadership in cashmere colors&raquo;.

The new FW24/25 collection, titled &ldquo;Framing,&rdquo; draws inspiration from cosmopolitan cultural patterns to express a style that encapsulates essences of different cultures: from jacquards that tell the story of Peru to a more urban and contemporary style that speaks of Manhattan. &ldquo;Framing&rdquo; is the desire to collect frames, indeed, of different cultures and peoples, in a connected and fluid world where identity is valued through diversity. The new collection is inspired by and aimed at a globe-trotter who packs garments from all over the world, embracing all the cultures of the world.

Malo Cashmere Opened Its New Flagship Store In Via Della Spiga

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