L'OFFICIEL Archive: CHANEL in 90s and 2000s
By announcing Matthieu Blazy as the new Creative Director, we celebrate the link between CHANEL and the L'OFFICIEL archives, reviving Lagerfeld's imagery and Coco Chanel's timeless vision.
CHANEL has launched a new creative direction by announcing Matthieu Blazy as its new Creative Director. Blazy, known for his extraordinary ability to reinterpret tradition with contemporary trends, is ready to write a new chapter in the House's history, keeping the essence of Karl Lagerfeld and its legendary founder Coco Chanel.
On this special occasion, L'OFFICIEL celebrates the House's legacy by repeating the most iconic shots from our archives. Editorials from the 1990s and 2000s reveal Lagerfeld's rich and visionary images, and his love of the balance between classic and avant-garde - in its purest form, of course. Through these photographs, we see the creative genius that transformed CHANEL.
It is this balance that is more relevant than ever: Blazy is ready to chart a new course, preserving the heritage of one of the most beloved brands of all time, reinterpreting it with his unique touch.
That's right, CHANEL 's past and future have met in a celebration of aesthetics and innovation. Now we can't wait to see how Blazy manages to tell the story of a new era of the quintessential French fashion house.
CHANEL 90s and 2000s in the pages of L'OFFICIEL
Photos courtesy of L'OFFICIEL.
