In the new Loewe Spring/Summer 2025 campaign, Jonathan Anderson takes us on an amazing journey through the beautiful Catalan countryside, where haute couture meets pristine nature. Under the lens of the legendary David Sims, a fashion fairytale unfolds, where crinoline dresses float like ghosts in a misty forest and exquisite accessories become a natural extension of the natural landscape.

Forget the usual urban settings and sterile studios - Loewe's new spring/summer collection immerses us in a world of natural elements. Every detail seems to have been created by nature itself: weightless floral prints, soft leathers and textures you want to touch. The draped pants flow like morning mist, the sequin-embroidered shoes play with highlights against earthy hues, and the Madrid bag rests carelessly on the moss-covered ground.

Starring in the lead roles of this atmospheric campaign are the real stars of today, Drew Starkey, Taylor Russell and Van Ibo. Each of them brings their own special note to this natural symphony. Starkey appears in a top made of metal chains, nestled casually among fallen leaves. Russell, leaning barefoot against a tree, appears in a leather coat and a dress with sequins that shimmer like forest fireflies. And Van Ibo, like a forest spirit, moves fluidly among the greenery in a perfectly tailored, draped suit.

Ван Ибо

Тейлор Рассел

Дрю Старки

And while spring florals may not be revolutionary, Loewe has managed to create something truly special in its spring/summer 2025 campaign. So pull out your Puzzle bag and get ready to become the most stylish inhabitant of the enchanted forest - because haute couture now speaks the language of nature.

Loewe Spring/Summer 2025 ad campaign

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