Lila Moss and DKNY: New York, Unfiltered
Spring 2025 isn’t just a new collection for DKNY—it’s a cinematic journey through the streets of New York. The city that never sleeps becomes the backdrop for a story starring Lila Moss, the new face of the brand and the ultimate modern urban heroine.
Having moved to New York from London, Lila seamlessly blends into the pulse of the metropolis, embodying its energy and effortless style. Captured through the lens of Mikael Jansson, she naturally transforms into the quintessential DKNY woman—confident, free, and undeniably chic. Inspired by iconic films set in the Big Apple, the campaign plays with contrasts: casual ease meets sophistication, classic elements merge with contemporary edge.
The DKNY Spring 2025 collection reimagines archival silhouettes with a fresh, modern twist. The signature striped polo now comes in a relaxed boxy cut, denim shorts define downtown cool, and a bold yellow parka thrown over a sleek black jersey dress creates that statement moment every city girl needs.
“This isn’t just a collection—it’s a tribute to the dynamic spirit of New York,” says DKNY
Spring 2025 marks a defining moment for the brand, balancing heritage and innovation, timelessness and attitude. And Lila Moss is the perfect embodiment of this vision—effortless, uncompromising, and free.
