Fashion

Lila Moss and DKNY: New York, Unfiltered

Spring 2025 isn’t just a new collection for DKNY—it’s a cinematic journey through the streets of New York. The city that never sleeps becomes the backdrop for a story starring Lila Moss, the new face of the brand and the ultimate modern urban heroine.

DKNY's Spring 2025 campaign (Courtesy of Press Office)
DKNY's Spring 2025 campaign (Courtesy of Press Office)

Having moved to New York from London, Lila seamlessly blends into the pulse of the metropolis, embodying its energy and effortless style. Captured through the lens of Mikael Jansson, she naturally transforms into the quintessential DKNY woman—confident, free, and undeniably chic. Inspired by iconic films set in the Big Apple, the campaign plays with contrasts: casual ease meets sophistication, classic elements merge with contemporary edge.

shoe person sitting bus stop female girl teen handbag sneaker car
DKNY's Spring 2025 campaign (Courtesy of Press Office)

The DKNY Spring 2025 collection reimagines archival silhouettes with a fresh, modern twist. The signature striped polo now comes in a relaxed boxy cut, denim shorts define downtown cool, and a bold yellow parka thrown over a sleek black jersey dress creates that statement moment every city girl needs.

shorts female girl person teen skirt pants bicycle belt wheel
DKNY's Spring 2025 campaign (Courtesy of Press Office)

“This isn’t just a collection—it’s a tribute to the dynamic spirit of New York,” says DKNY

coat spoke bench adult female person woman car handbag wheel
DKNY's Spring 2025 campaign (Courtesy of Press Office)

Spring 2025 marks a defining moment for the brand, balancing heritage and innovation, timelessness and attitude. And Lila Moss is the perfect embodiment of this vision—effortless, uncompromising, and free.

accessories bag handbag coat purse hat cap person bench baseball cap
DKNY's Spring 2025 campaign (Courtesy of Press Office)
DKNY's Spring 2025 campaign (Courtesy of Press Office)
clothing pants jeans coat jacket handbag person blouse microphone purse
DKNY's Spring 2025 campaign (Courtesy of Press Office)
computer hardware electronics hardware monitor screen tv pants coat jacket person
DKNY's Spring 2025 campaign (Courtesy of Press Office)
couch adult female person woman cinema glasses finger face portrait
DKNY's Spring 2025 campaign (Courtesy of Press Office)
fashion clothing coat person handrail formal wear accessories bag handbag
DKNY's Spring 2025 campaign (Courtesy of Press Office)
accessories sunglasses face person photography portrait adult female woman blonde
DKNY's Spring 2025 campaign (Courtesy of Press Office)
coat hat adult female person woman wood handbag sun hat plywood
DKNY's Spring 2025 campaign (Courtesy of Press Office)
person solo performance photography adult female woman dancing coat lighting portrait
DKNY's Spring 2025 campaign (Courtesy of Press Office)
adult female person woman male man car handbag shop bread
DKNY's Spring 2025 campaign (Courtesy of Press Office)
DKNY's Spring 2025 campaign (Courtesy of Press Office)

Recommended posts for you