Fashion

Introducing Khy: Kylie Jenner Launches Her Clothing Brand

The Kardashian-Jenner clan's youngest, who's already won the hearts of beauty gurus with her Kylie Cosmetics brand, is now expanding her business even further.

Credits: @kyliejenner
Credits: @kyliejenner

Over the last few months, Kylie Jenner has been keeping her fans thrilled by taking part in different campaigns, presenting herself in a whole new light. Take, for instance, her mermaid transformation in collaboration with Jean Paul Gaultier or Jenner’s work with Acne Studios, featuring a photoshoot alongside her "twin," evoking memories of Dior's iconic Spring/Summer 2000 campaign with Gisele Bundchen and Rhea Durham. That was a powerful reminder to everyone that Jenner always gives her all when working with brands. 

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Kylie Jenner's exciting fashion projects and her active social media presence, where she's sharing glimpses of her everyday life with fans more than ever, are taking us down memory lane to her unforgettable dark and edgy "King Kylie" era. This era is the inspiration behind the brand's first collection.

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The name "Khy" is Kylie Jenner's nickname, and it's her unique style that's at the heart of the brand. Created in partnership with Kris Jenner, Khy is all about bringing affordable luxury to the table. The new collection, designed in collaboration with Berlin-based brand Namilia, won't cost you more than 200 dollars for any piece.

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The brand's debut collection is all about faux leather, including dresses, trench coats, and gloves. “Drop 001 features twelve fashion essentials ranging from sizes xxs to 4x” Jenner says.

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