Inside BOSS’ star-studded Spring/Summer 2024 campaign featuring Gisele Bündchen and more

Every season, BOSS’ #BeYourOwnBOSS campaign has always aimed to inspire and aspire, and for Spring/Summer 2024, it’s no different. This round, the brand wants you to reflect on your personal choices — how and why they have made you the BOSSes you are today — with a simple (yet powerful) tagline: the choice is yours.

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