DKNY has released a capsule collection called the "Heart of NY"
The brand created by Donna Karan in 1989 is back in the spotlight with the "Heart of NY" capsule. This is the beginning of an aesthetic dialog with the younger generation.
DKNY, the young brand created by Donna Karan in 1989 and stands for Donna Karan New York, is back in the spotlight with a massive relaunch plan, but above all with the "Heart of NY" capsule collection, which aims to start an aesthetic conversation with Generation Z. Let's recall the words of the American designer, which have become a mantra since the release of her first collection: "In fashion, the constant challenge is to find a balance between comfort and luxury, between practicality and glamor." Words that also formed the basis of the definition of this project. Inspired by the energy of the American metropolis, the new capsule is a love letter to street style, sportswear and urban wear, exploring the brand's aesthetic heritage. Distinctive elements of the new closet include varsity jackets with graphics, denim borrowed from the nineties, hoodies and silhouettes with baggy proportions. And accessories inextricably linked to American pop culture, such as baseball caps or talking maxi bags. The distinctive mark is a blazing heart encapsulating the brand's four letters. To tell the story of a love that is destined to last, unchanged, for a long time.
