An exotic woman. Genny presents the new FW2425 campaign with Jasmine Tookes
Genny presents the new FW2425 campaign, where glamour and energy of the '80s are mixed by Sara Cavazza, the brand’s designer, to draw inspiration from the iconic campaign created during those years, featuring the beautiful top model Iman. Today, the stunning Jasmine Tookes, captured by the lens of photographer Giampaolo Sgura and styled by Alex White, becomes the living muse.
An exotic woman, as a nod to those years when fashion opened up to the perception of a new woman, both in the choice of protagonists and in the realization through significant poses, as well as in the inspiration for the creation of the garments. The personality, emotions, and interest in art and music of the creative director are expressed in a mix of passion and planning, in an imaginary dance that becomes reality in the video expressed by the model.
The delicacy of chiffon and organza, satin and jersey, proposed in light tops and blouses, meets the full potential of forms in the marvelous Cocoon coats with abundant sleeves that envelop the figure, giving it warmth, protection, and sensuality.
An expanse of soft pampas grass, dreamscape scenarios. White, seemingly a non-color, shades into tones of jade and powder pink, then meets the passion of red, giving life to the collection’s emblematic color: an intense pink that encompasses both power and delicacy and a wine red that evokes the night.
