From November 28 to 30, 2025, Baku once again became a center of global fashion energy as it hosted the second season of Mercedes-Benz Fashion Week Azerbaijan (MBFW). Organized by the Azerbaijan Fashion Designers Association and Led.az Events with the support of strategic partner and official Mercedes-Benz distributor in Azerbaijan &mdash; Autocapital-Azerbaijan &mdash; the season reaffirmed its status as the country&rsquo;s largest fashion event.

The main venue was the Azerbaijan Carpet Museum &mdash; a space that seamlessly blends cultural heritage with contemporary creative technologies. It was here that guests discovered collections by designers <a href="https://www.lofficielbaltic.com/en/fashion-week/mercedes-benz-fashion-week-azerbaijan-2025-day-1">Jemma Russo, GeoTrend, Lali, Velibeyli, Viktoriya Varga</a>, <a href="https://www.lofficielbaltic.com/en/fashion-week/mercedes-benz-fashion-week-azerbaijan-2025-day-2">Paulina&rsquo;s friends, Alrawash, Marina Davidova, Cuca Fashion</a>, <a href="https://www.lofficielbaltic.com/en/fashion-week/mercedes-benz-fashion-week-azerbaijan-2025-day-3">Burak Demir, Khayam Khanukaev, Dilnoz, Ajoure Atelier</a> &mdash; featuring futuristic concepts, the integration of artificial intelligence, and bold experiments with forms and materials.
Each show became a standalone artistic statement, revealing brand stories through light, music, graphics, and technology.
Alongside the main runway shows, temporary showrooms operated inside the museum, featuring the jewelry brand Narmeen Jewelry, the DODICI Organic skincare line, inspired by astrology, the Azerbaijan Fashion School, the fashion brand You Lush, and the concept store The Anjir 21.

In parallel, exclusive private showrooms by acclaimed <a href="https://www.lofficielbaltic.com/en/fashion-week/mercedes-benz-fashion-week-azerbaijan-2025-katerina-kvit-showroom">Katerina Kvit</a> and famous London based designer Kaushik Velendra were held at the Four Seasons Hotel, accessible only to MBFW guests.
LM Group also presented its branded real estate concept &mdash; showcasing projects by Dolce &amp; Gabbana, Missoni, and other fashion houses that illustrate how fashion merges with contemporary real estate. This approach highlights how a brand&rsquo;s style and aesthetics can be translated into architecture and new residential formats.
The daily program of MBFW Azerbaijan opened with live musical performances: the first day featured pop singer Elnur Huseynov, the second &mdash; jazz vocalist Wilson Alade, and the third began with a performance by acrobatic artist Talha Kavranoglu accompanied by a DJ set from Berkcan Demir.
The runway shows were followed each evening by vibrant after-parties at Pacifico, where Dj Nicolas Mun, Dj Pancho, and Berkcan Demir performed on different nights.
The season brought together leading brands and companies including AHK, Saffron Group, Braun, MAC, KSpace, Savalan Wines, Absheron Hotel Group, Victory Tour, S Design, Museum Furniture &amp; Accessories, Big Model Agency, LM Group, and many others.

Media partners included L&rsquo;Officiel Baltic, Elle Serbia, Baku Magazine, Caspian Magazine, Nargis Magazine, TheDiary, Foxy Insider, &amp;Beyond Media, Media.az, Oxu.az, Photostock, 1News, Trend.az, Day.az, Milli.az, 25Trend, and Fiftysix Magazine.
The second season of Mercedes-Benz Fashion Week Azerbaijan reaffirmed its significance as an event where fashion becomes an international dialogue, and art and technology serve as tools of the future. The week set new standards for visual expression, expanded professional connections, and emphasized Baku&rsquo;s role as one of the region&rsquo;s emerging fashion capitals.

Mercedes-Benz Fashion Week Azerbaijan 2025: 3 Days of Fashion, Art, and Digital Innovation

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