WHEN THE SUN FADES

Classic black, shimmering sequins, and impeccable silhouettes—an ode to the iconic fashion editorials and supermodel era of the ’90s. A celebration of timeless glamour in every look.

Revolutionary research reveals that everything the beauty industry taught us about flattering colours is fundamentally wrong.

Monday Blues unfolds a narrative of modern isolation and power dressing. Set against stark, utilitarian backdrops—fluorescent-lit offices, stairwells, and minimalist rooms—the series merges retro futurism with themes of 1970s and early 2000s minimalism. 

In September, during Seoul Fashion Week, which celebrates its 25th anniversary this year, the entire city was transformed into a catwalk: shows were held against the backdrop of Seoul's most atmospheric locations, embodying the city's multifaceted identity and symbolizing its youth, energy, and creativity.

RADICAL SUSPICIUS

Each day is a small journey: we are born with the sunrise, grow through the hours, and fade with the dusk. Within the rhythm of the sun’s rise and fall lies our constant transformation. It doesn’t take years to change, just a day, a breath, a light that fades. When the Sun Fades is the story of this quiet, endless evolution.

Photographer Sean Thomas has captured Japanese actress Nana Komatsu's magnetic grace in a pristine winter landscape, as each shot reveals the magical atmosphere of the snow-capped peaks.

Hong Lin has become one of the most compelling voices in contemporary fashion, seamlessly blending artistry, authenticity, and representation. From working with Gucci and Prada to collaborating with Estée Lauder and Coach, her career reflects a dedication to both craft and vision. But behind the glossy campaigns and high-profile collaborations lies a story of persistence, creative exploration, and thoughtful engagement with the world of fashion. In this interview for L’Officiel Baltic, Hong Lin opens up about her journey, her inspirations, and what it truly means to be a modern muse in 2025.