Primed

The presentation of the Brunello Cucinelli collection is one of the highlights of Pitti Uomo 106. For the Spring-Summer 2025 menswear collection, the brand, founded in 1978, returns to its roots, offering a more instinctive closet than usual, with eighties inspiration, but retaining the formality and elegance that make the brand - a leader in the menswear segment - recognizable worldwide.

Max Mara takes a trip to Venice, a symbol of luxury and splendor. With flying silhouettes, flared sleeves and elegant headpieces in earth tones, the brand showcased its Resort 2025 collection at the Doge's Palace in Venice.

From June 14 to 19, Milan was once again the capital of men's fashion, illuminated by the bright lights of the catwalks, where the hottest trends for next summer 2025 were presented. However, Fashion Week is not just a show, but a whole ecosystem of events, exhibitions, festivals and performances, creating new synergies between different spheres of expression.

In the world of fashion and beauty, a new trend is gaining popularity – models aged 40+. Latvia is not falling behind: the first 40 plus Smart Models Agency has opened in Riga, presenting the public with an elegant fashion show of beach wear from designer Elina Shtobe of SLOW Beachwear. The idea of the show was to highlight the potential of the 40 plus generation in fashion as well as in society as a whole.

PENT is a brand that stands out in the fitness industry, guided by values of continuous growth, innovation, and an unwavering commitment to their customers, employees, and the environment. Their exceptional products epitomize quality and longevity, designed to withstand generations.

New products from the niche perfume house Amouage - Cristal & Gold woman and Cristal & Gold man - are real precious crowns, with aldehydes as the center element. The substances that turned the world of perfumery upside down at the beginning of the last century, magical substances that give perfumes a "blue-white" glow.

Kristina Schneider (moniker – KRISTII) is a polyglot and cosmopolitan in the true sense of the words. Born in Vienna, studied in Moscow, lives between Jurmala and Los Angeles. She is a songbird. An artist without a home port. Her home is the studio where she records new songs and compositions. Her time is the night, when she can go to the Internet without interference and not come back until the morning.