Beauty

New ‘Byredo‘ Eau de Parfum ‘Mumbai Noise‘

“From a young age, almost as soon as I was born, I would often travel to India to spend time with my grandmother in Chembur, Mumbai. I have very vivid childhood memories of my experiences there – and, after she passed, it wasn’t until my 20s that I returned. When I did, it looked extremely different – but still felt extremely familiar. With Mumbai Noise, I wanted to express that idea: to present an exploration of the city today, anchored in my memories of its past.” – Ben Gorham, Founder & Creative Director, Byredo
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