Millions in a tube: who rules the world of beauty?

Some stories don’t need grand statements. They come through in a quiet glance, the angle of light on skin, or a face unguarded in a moment of calm.

Between the street and the cool marble of a pre-war stairwell, a new story is born — one about light that doesn’t need a stage to shine. It’s an unexpected space where fashion meets urban decadence, and glamour collides with futuristic chill. 

When it comes to big money, few people think of lipstick first. But the beauty industry is not just about bottles and highlighters. It's about empires. And some women have built (or inherited) structures that take your breath away. Their wealth is measured not in palettes, but in billions. And each of them is more than just a face on a cover.

Lixirskin is a young (founded in September 2017) British brand of daily skincare products. Its creator is Colette Haydon, a dermatologist with a PhD in pharmacy. She worked for over 20 years as a consultant for brands such as Ren, HealGel, Jo Malone, and Aromatherapy Associates before deciding to launch her own brand.

Home doesn’t start at the front door. It begins with scent. That first, subtle note that greets you like a whisper, wraps around your shoulders, and settles into your memory. Comfort isn’t just textures, lighting, and well-placed décor — it’s the air itself. Scent sets the mood, evokes feelings, sparks memories, and transforms ordinary spaces into personal sanctuaries.

She’s not just chasing sunsets—she’s chasing freedom.

On July 10th, 2025, La Galerie Bourbon opened its doors to an extraordinary celebration of fashion and culture, marking the first-ever showcase in Paris dedicated to Belarusian and international designers. Set in the elegant halls of one of the French capital’s most prestigious art venues, the event brought together a curated lineup of visionary designers who blended heritage, innovation, and identity.

There are viral stars, and then there are cultural phenomena. Alex Stepanovs belongs to the latter.