In 2024, Rabanne introduced Million Gold Eau de Parfum Intense, the first fragrance in a vibrant perfume universe that sets the tone for a new masculine style for the next generation. Today, the story continues with Million Gold Elixir, a composition created for men with a golden aura.

The new fragrance is the most intense expression in the history of the Million collection, opening a new chapter of luxury for those who turn everything they touch into gold. The face of the fragrance is Rabanne ambassador Moses Samni, chosen to represent a new era of boundless success.

Design: inspired by the legend of King Midas

The Million Gold Elixir bottle retains the distinctive features of the Million collection, echoing the elegant, sharp shape of gold bars. The new design is adorned with the brand's signature XL chain logo, inspired by the ship chains of Brittany. First introduced in 2019, the XL chain symbol is constantly evolving, reinventing itself to reflect the spirit of each new generation. This year, the Million Gold Elixir bottle shines brighter than ever as a symbol of success, showcasing an amber stone surrounded by XL links that reflect the density and depth of the fragrance inside.

Fragrance: a manifesto of intensity

Million Gold Elixir was created by perfumers Million Gold Eau de Parfum Intense Christophe Raynaud and Quentin Bichot. Together, they developed a composition of unprecedented intensity, inspired by high-quality ingredients to create a woody-spicy amber blend with notes of vanilla and alcoholic accents.
The composition opens with bright mandarins and bursts of lemon, creating sparkling yellow hues. At the heart, a new ingredient rings out&mdash;pure vanilla wine, adding a gourmet note that creates warmth and irresistible attraction.
At the base, deep sandalwood brings a smooth, delicate, and luxurious creaminess. For added depth, bergamot adds a fresh, juicy substance, complemented by a hint of cardamom spice. Cedar, combined with benzoin and frankincense resins, adds a sensual touch.&nbsp;The composition is rounded off by powerful cypriol oil with leather accords combined with delicate notes of patchouli.
<blockquote>
"Vanilla in Million Gold Elixir is the central element that brings a unique dimension to men's perfumery. Its notes are captivating, giving the fragrance a very delicate quality. The vanilla composition is a true olfactory manifesto that touches on the world of niche perfumery. When used, you can feel the richness of the ingredients, which adds luxury and sensuality to the fragrance," says Quentin Bisch.
</blockquote>

Moses Samni: the new face of the campaign

In 2024, global star Moses Sumney joined Rabanne as the ambassador for Million Gold. Known for his distinctive style in music, self-directed music videos, and critically acclaimed albums, Moses became the face of Million Gold Elixir. As someone who has forged his own path, Moses perfectly embodies modern masculinity&mdash;striving for boundless success and never shy about self-expression.

Million Gold Elixir: a new chapter in the history of the Million collection

Recommended posts for you

Editorials

WHISPERS of ELEGANCE

Jewelery & Watches

Neutral Ground: Watches for the unconventional

Editorials

REBEL BALLERINA

Editorials

SOUS LA PLUIE

Beauty

Inside Bleu de Chanel L’Exclusif: a redefination of mascualinity

Editorials

PIGMENTOS DEL ALMA

Fashion

CHANEL ambassadors and guests at the FW25/26 Haute Couture show

Beauty

Million Gold Elixir: a new chapter in the history of the Million collection