Inside Bleu de Chanel L’Exclusif: a redefination of mascualinity

In this story, grace meets determination through the lens of Diana Gafurova — a dedicated lawyer, loving mother of two, and passionate athlete. Her life is a delicate dance between professional career and family mornings, triathlon tracks and quiet yoga practices.

Styles that don’t have to fit into a box.

This story reimagines the ballerina not as a figure of discipline and perfection, but as a rebel, detached from the rules, emotionally raw, and radically elegant.

Sous la pluie

Bleu de Chanel L’Exclusif is not just a darker interpretation of the original as it turns the set concept of masculinity on its head. It stands in its own space, built with precision and restraint, and it becomes more intriguing the longer it’s worn.

A visual narrative of color, identity, and presence.

The CHANEL Fall-Winter 2025/26 Haute Couture show was applauded by the CHANEL ambassadors and friends: Sofia COPPOLA, Caroline DE MAIGRET, Lorde, Kirsten DUNST, Keira KNIGHTLEY, Marion COTILLARD, Penélope CRUZ, Romy MARS, Gracie ABRAMS, WANG Yibo, Mathilde OLLIVIER, Virginie LEDOYEN, Charlotte CASIRAGHI and more.

In 2024, Rabanne introduced Million Gold Eau de Parfum Intense, the first fragrance in a vibrant perfume universe that sets the tone for a new masculine style for the next generation. Today, the story continues with Million Gold Elixir, a composition created for men with a golden aura.