Tom Holland embodies a new masculinity in the Prada Paradigme fragrance campaign

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British actor Tom Holland has become the global face of Prada Beauty, embodying a bold masculine philosophy through the launch of Prada Paradigme—the most ambitious fragrance ever created by the Italian fashion house. This collaboration combines the brand's unique elegance with the subtle magnetism of the Spider-Man star, revealing him in a more intimate and multifaceted light.