Beauty

Hailey Bieber's big dreams are coming true: Rhode sold to e.l.f. Beauty for $1 billion

What's already being called the deal of the year has happened in the beauty world: the Rhode brand founded by Hailey Bieber has officially become part of e.l.f. Beauty - all as part of a massive $1 billion contract.

Photography courtesy of Rhode.
Photography courtesy of Rhode.

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