Once upon a time, the phrase &ldquo;expensive means good&rdquo; was more of a marketing ploy than reality. But in 2025, luxury cosmetics and cosmetic surgery decided to play a game of &ldquo;who's more expensive?&rdquo;, and the stakes skyrocketed. If you have a few thousand dollars to spare (or better yet, tens of thousands), the choice of products and procedures for your skin and body is simply endless.

Let's start with a cream that you can safely keep in a safe. Dior L'Or de Vie La Cr&egrave;me &ndash; M&eacute;tiers D&rsquo;Art Limited Edition &mdash; approximately $7,500 per jar. And no, there are no diamonds inside, but something much more valuable for the skin: Yquem juice and the status of &ldquo;one of 130 jars in the world.&rdquo; In fact, it's not a cream, but a ticket to an exclusive club where banal skin moisturizing takes on an aristocratic air.

La Prairie Platinum Rare Haute-Rejuvenation Face Cream at $1,690 sounds almost modest compared to Dior, but that's until you remember that you're applying a platinum multi-peptide complex to your skin.

In this company, Cl&eacute; de Peau Beaut&eacute; Synactif Cream, priced at $1,125, is not just a cream, but a personal trainer for your skin that knows all about retinol and hyaluronic acid. La Mer continues to set the bar high, offering 100 ml for $1,000 and promising Miracle Broth, which is said to not only moisturize but also wipe a few years off your face. And Augustinus Bader The Rich Cream with TFC8&reg; technology in 2025 can be considered a must-have for any skincare connoisseur: it tightens, smoothes, and makes you look like you've just returned from vacation, even if you've been working on deadlines for two months.

But let's be honest: gold and platinum are great, but sometimes we need more radical investments &mdash; and that's where cosmetic surgery comes in. At the top of the list are full body lifts and complex facial reconstruction, operations where surgeons work like jewelers and the results look like Photoshop, only without filters. Breast lifts and augmentation are still popular, and not just among Hollywood divas.
The body will also be &ldquo;in fashion&rdquo; in 2025 &mdash; liposuction and abdominoplasty are more popular than ever, and the &ldquo;Mummy Makeover&rdquo; (a package of several operations at once) has become the new all-inclusive, but for the body. Noses are now so subtly reshaped that people think you've just had a good night's sleep, and cheekbones are sculpted so well that even Instagram filters take a break.
As a result, luxury in beauty in 2025 is not just jars on a shelf and trips to the clinic, but a whole philosophy: investing in your face and body as if they were works of art. The only question is, what will last longer: the effect of a $7,500 cream or the feeling that you were absolutely worth it?

A $7,500 cream and the face of your dreams: how we're spending a fortune on beauty in 2025

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