Pinterest 2025: a spiral of trends, or how things got weird and wonderful again
The year 2025 has kicked off and the annual Pinterest Predicts report looks more like a magic ball predicting the future. Some 500 million active users generously shared their search queries to give us a glimpse into the next era of fashion, lifestyle and gastronomy. Forget boring trends: something completely different awaits us, something that makes us laugh, cheer and want to drop everything for a gothic pickle party at the same time.
Duets: the new fashion for unity
If you have a beloved one, a friend, or even a cat, get ready: 2025 has been declared the year of coordinated outfits. From casual pairing outfits to friendship bracelets and “two-piece” nails, it's already winning the hearts of young Gen Z and mature Baby Boomers alike. It's not just a trend, it's a quiet revolution uniting generations under the slogan: “We are one.”
Boho + Biker = the harmony of chaos
Bohemian skirts and leather biker jackets seem to have decided that discord is not their way. This hybrid style says: be free, be wild, but with a touch of romance. Light silk blouses with rugged boots - because even a poet can be a bit of a rebel.
Sea motifs: fresh breeze on the crest of a wave
Get ready for striped sweaters, fisherman sandals and even sardine-shaped bags. Nautical style in 2025 promises to be light and functional. Suitable for both the coast and the city streets - after all, who says a fisherman can't be fashionable?
Polly Pocket: a new Barbie?
Say goodbye to Barbicor - 2025 welcomes the return of Polly Pocket. Miniature accessories, doll makeup and necklaces with tiny pendants are all back in fashion. Question: where did we put the old toy boxes?
Medieval Castlecore: dragons in the décor
2025 is the year swords and chains are back at the top. Inspired by the TV series Game of Thrones and House of the Dragon, the “castlecore” trend is bringing a medieval aesthetic to our modern castles - whether it's blue dresses, chainmail necklaces, or even architectural house plans reminiscent of ancient fortresses.
A Rococo revival - now in your dressing room
Lush skirts, corsets, gold and pearls. In 2025, the Rococo style is making its triumphant comeback. However, forget about excessive theatricality: modern interpretations of this style retain luxury, but with a touch of minimalism. Can you imagine going to a wedding in a dress that seems borrowed from Marie Antoinette's era, but with a modern cut? Yes, the lace remains, but the silhouettes are more comfortable. And the jewelry? Pure magic: pearl earrings, the finest chains, glitter that does not shout, but whispers of luxury.
Green Revolution
The word sustainability is louder than ever. Solar punk is becoming a way of life, and self-sufficient gardens, solar homes and chaotic ecology are the new ideals. In 2025, caring for nature is not only healthy, it's fashionable. And it also inspires creativity, because what could be better than the harmony of technology and nature?
The Cherry Code
Generation Z and millennials are already actively integrating this luxurious red into their lives. In makeup - lips, cheekbones, even shadows with a slight wine undertone. On the tables - cocktails the color of ripe cherries. On the canvases - sensual paintings with deep shades of red. “Cherry Vibe, Cherry Martini, Cherry Car - not just search engine queries, but a cultural code that promises to ignite the creative spark in each of us.
Avatars: when Reality isn't everything
Your digital twin is more than just a picture. In 2025, avatars will be a true extension of your personality. Hair, accessories, style - everything should reflect your uniqueness. Ideas for profiles, digital outfits, even makeup - the trend unites the virtual and real worlds, making them both a little more colorful. Because, let's face it, your avatar deserves as much attention as you do.
Surrealism: Down with ordinary reality
Who needs realism when you can follow in the footsteps of Salvador Dali? Berries as table centerpieces, creative cake bouquets and unimaginable home decor are all part of surreal life now. Because something weird is already beautiful.
Metallic on skin - shine like the northern lights
Who says glitter is just for New Year's Eve? In 2025, makeup is getting more dramatic and we're getting bolder. Metallic glitter on eyelids, emulsion textures on cheekbones, and lilac blush that appears to be lit from within. It's not just a trend, it's Aura Beauty. - makeup that makes not only your skin glow, but your inner self as well. It's like someone looking at the northern lights and saying: “Why don't we wear that on our faces?” Get ready for glittery eyelids and holographic highlighters to become an everyday reality.
A golden inspiration
Gold is back to shine again. From makeup to divine braids, the trend dictates, “Add sparkle to your life.” Even nails inspired by ancient goddesses promise to turn your day into a true triumph.
Mermaids: a magical charm
The world of 2025 is fascinated by the myths of the sea. The dark aesthetic of mermaids is the new peak of makeup and style inspiration. Wet wave hair, nautical accents in manicures, and gothic nymph makeup will all be a manifesto of mystery and magic. Underwater dreams are now coming to land, adding a bit of enchanting mysticism to everyday life.
Mountains Calling: Journey to the Top
Generations Z and X in 2025 decide to escape from the hustle and bustle of cities to places where the air is clean and the scenery is majestic. The trend is not shopping but trekking, not loud parties but mountain trails and snowy peaks. Portuillo in Chile, Dolomites in Italy, Atlas Mountains in Morocco - new must-visit points on the map of inspiration seekers. And fashion? Of course, it's in: cozy ski suits and stylish outdoor clothing will be popular in the mountains and beyond.
Baby Shower is reborn
Goodbye cute gifts and corny contests. In 2025, expectant parents are embracing a new trend - nesting party. It's a real event where guests help create a cozy space for the baby. Instead of ribbons - wallpaper with animals, instead of caramels - help with shelves and decor. Everything is functional, cute and, of course, brings people together. It's not just a party - it's a manifesto of love and caring.
Maximalism: moderation is for wimps
After quiet chic and minimalism, 2025 screams: “Let's have more of everything!” From painted doors to fabrics on the walls, the home will be a canvas for creativity. Every corner is a chance to express your individuality.
A home where joy lives
In 2025, the home becomes not just a place to relax, but a real testing ground for creativity and fun. Forget boring white walls - now they are canvases for artistic masterpieces. Painted doors, hand-decorated furniture and fancy patterns on the walls will make any space your personalized world of happiness. It's time to turn your home into a colorful fairy tale where every corner resembles a child's play. After all, adults deserve a little magic too.
Gastronomic absurdity
How about pickles in cocktails or for dessert? Or maybe a pie in the shape of a mouse? In the food world of 2025, there are no boundaries anymore. Even the good old soda float is being turned into an art project with kvass and fruit.
The year 2025 promises to be an inspiring year, full of unexpected twists and the strange combinations we love so much. So get ready: the world of fashion and life is ready to surprise again!