Fashion

GWYN by Gwyneth Paltrow: Minimalist elegance in a new incarnation

Strictly speaking, this is not an entirely new brand, but rather a reincarnation of G.Label, a label that Gwyneth Paltrow launched in 2016 as a collection of four items, which has evolved into a wide range of minimalist, easy-to-wear wardrobe staples: layered tops, knitwear, jackets, and coats. The new name — GWYN — and the new image follow the same philosophy, but with a higher price point and luxurious materials.

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