Etro's Spring Summer 2024 Advertising Campaign Is Made With AI
Etro's Spring Summer 2024 Advertising Campaign is the dialogue between fashion and Artificial Intelligence, which unveils a new world of synthetic images emerging from the interaction between the human and the mechanical.
Etro’s visions seem to be generated not only in a non-place but also in a non-time - the documentation of a mysterious civilization that has suddenly re-emerged, or perhaps is ready to materialize shortly. It is a pure digital fantasy activated by humans, for one cannot exist without the other.
Nowhere is a place that is only possible in the realm of imagination, as seen by Etro’s Creative Director @marcodevincenzo in dialogue with Digital Artist @silviabada in the new SS24 Adv Campaign, a painting replacing brushes and colors with pixels and screen visions.
Photo courtesy of Etro