Fashion

Etro's Spring Summer 2024 Advertising Campaign Is Made With AI

Etro's Spring Summer 2024 Advertising Campaign is the dialogue between fashion and Artificial Intelligence, which unveils a new world of synthetic images emerging from the interaction between the human and the mechanical.

person skin tattoo adult female woman dress formal wear fashion face

Etro’s visions seem to be generated not only in a non-place but also in a non-time - the documentation of a mysterious civilization that has suddenly re-emerged, or perhaps is ready to materialize shortly. It is a pure digital fantasy activated by humans, for one cannot exist without the other.

Nowhere is a place that is only possible in the realm of imagination, as seen by Etro’s Creative Director @marcodevincenzo in dialogue with Digital Artist @silviabada in the new SS24 Adv Campaign, a painting replacing brushes and colors with pixels and screen visions.

t-shirt adult female person woman flower flower arrangement accessories necklace garden
flower flower arrangement adult female person woman flower bouquet painting pattern portrait
[ Etro] SS24 Adv Campaign
body part finger hand person animal bird face head pigeon
finger hand person animal bird face head accessories glasses finch
[ Etro] SS24 Adv Campaign
clothing dress evening dress formal wear person fashion
flower flower arrangement dress adult female person woman flower bouquet lady formal wear
[ Etro] SS24 Adv Campaign
clothing dress formal wear person fashion staircase handbag necklace sitting face
clothing dress face head person photography portrait formal wear baby blouse
[ Etro] SS24 Adv Campaign
accessories bag handbag purse art
accessories bag handbag purse flower flower arrangement plant bird petal daisy
[ Etro] SS24 Adv Campaign
accessories bag handbag purse
[ Etro] SS24 Adv Campaign

Photo courtesy of Etro

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