Jewelery & Watches

Gold and Silver Jewelry Can Still Be the Safest Investment

Van Cleef & Arpels is creating new styles in gold, Tiffany & Co. launches a collection in black sterling silver. Finally, we all understand a basic economic law of supply and demand: the higher the demand for precious metals, the more their value increases.

According to the World Bank, gold, silver and platinum prices could start favorably due to weakening global economic growth, steady interest rate hikes, geopolitical tensions and growing industrial demand. In September, the bank's precious metals index just reached 146.6. The War reminded us how all nations and markets are interconnected. Last year we saw Ukrainian and Russian GDP decline and foreign investment almost evaporate. This panic spread to many other countries and investors, many of whom turned to precious metals as a safe-haven investment, caused precious metal prices to rise rapidly. Finally, we all understand a basic economic law of supply and demand: the higher the demand for precious metals, the more their value increases. It is true that many brands use them in the manufacture of products, from high-end jewelry and watches to fashion and even cars. Even brands are passing on these additional costs to their customers.

Gold Ring and Necklace Collection by Bulgari Cabochon

While one driver of precious metal prices is global economic uncertainty, another is actual supply. The value of these metals is determined by the relationship between supply and demand. If we sum up the use cases both in terms of their material nature and their influence on investors' portfolios, as well as the treasuries of the central banks of countries, then gold will be most in demand. According to Orion Metal Exchange, a California-based platform for buying, selling and exchanging tangible precious metals, assets such as gold and silver are key to a diversified portfolio.

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Sterling Heart Tag Wrap silver necklace by Tiffany & Co.

Precious metals such as gold and silver have long been recognized as reliable stores of value in turbulent times. They tend to retain their value and are often appreciated when traditional markets falter. Silver is now popular among jewelers as the use of the metal increases this year. A brand associated with sterling silver, Tiffany & Co. in October launched its Tiffany Forge collection, featuring a range of medium- and large-chain items including necklaces, bracelets, earrings and rings, all in black sterling silver.

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Van Cleef & Arpels Perlée diamond rings, rhodium plated, white gold 18k

Meanwhile, luxury brands like Van Cleef & Arpels have always offered a perennial appeal with gold jewelry, as the jeweler is always reimagining metal materials to create new shapes. The Perlée collection features a striking combination of beaded gold and precious stones.

Van Cleef & Arpels' Perlée collection was launched in 2008 and has since become a signature part of the brand identity, with dials crafted from various precious materials, including mother-of-pearl, agate and gold.

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