"Unlock Your Courage" campaign by Coach is a celebration of self-expression
Coach, empowering narratives and iconic designs, has launched its latest campaign, "Unlock Your Courage." Starring a constellation of global ambassadors, including Elle Fanning, Lee Youngji, Charles Melton, and Nazha, the campaign celebrates individuality and self-expression through fashion.
A Cast of Stars
The campaign features the talented quartet in a variety of scenarios, from script readings to family gatherings. Each scene showcases the ambassadors breaking free from societal expectations and embracing their authentic selves. The campaign's focus on individuality aligns perfectly with Coach's long-standing motto, "The Courage To Be Real."
Spotlight on Coach Bags
The campaign also highlights the latest Coach bag collections. From the stylish Tabby bags spotted on Youngji and Nazha to the versatile Hitch backpack and the iconic Brooklyn bag, the bags are seamlessly integrated into the narrative, adding a touch of luxury and sophistication.
Behind the Scenes
Directed by Camille Summers-Valli, the campaign's videos capture the essence of authenticity and the beauty of embracing imperfections. Creative director Stuart Vevers emphasizes the campaign's focus on "the tension between something romantic and picturesque and something very real and spontaneous."
More Than Just Bags
Beyond the stunning visuals, the campaign introduces unique charms that have taken social media by storm. Inspired by iconic New York landmarks, these charms allow customers to personalize their bags and accessories, adding a personal touch to their style.
A Complete Look
The campaign also showcases the latest Coach apparel, including cozy knits, sleek leather jackets, and voluminous skirts. The ambassadors' outfits complement their personalities and enhance the overall message of self-expression.
On top of that, Coach also gave us an exclusive behind-the-scenes look at the campaign shoot of Elle Fanning and Lee Youngji to show us how they capture the essence of "Courage To Be Real" in true Coach spirit.
