Marble, Minimalism, Myth: COS Unveils SS25 in Athens — and It’s a Must-See
A synthesis of the architectural rigor of minimalism and the eternal beauty of ancient Greek forms. This is about the COS spring-summer collection in brief.
What happens when you bring architectural minimalism face-to-face with ancient Greek grandeur? COS has the answer. For Spring/Summer 2025, the brand staged its show in a place where time stands still — the Dionyssomarble Quarry, carved from the same marble as the Parthenon. This wasn’t just a runway. It was a statement.
From Myth to Minimalism
The 35-look collection unfolded across the quarry floor like a living sculpture. For womenswear, COS leaned into Renaissance draping with an effortless hand. Asymmetric silhouettes, sheer layers, sculpted tailoring — each piece moved like it belonged in both a gallery and a city street.
Precision met softness. COS continues to master the art of contrast: sharp yet fluid, clean yet sensual. Each model glided like a brushstroke across stone — every step intentional, every fabric whispering.
Menswear: Where Function Meets Form
The menswear offering pushed into elegant utility — sleeveless tailoring, silk sets, soft leathers, and ribbed knits in warm earth tones and rich navy. Footwear blurred the lines between lounge and luxe: contemporary sandals and loafer mules made to move from gallery floor to rooftop dinner.
A Print Made from Nature
A standout detail? The marbled print, created by pressing flower buds against a lens — a romantic nod to the Renaissance, rooted in the rawness of nature. It’s a quiet touch that ties the collection to its setting, reminding us that beauty often starts with what’s already there.
Athens marked COS’s first-ever runway in Greece — and it was one of its most powerful to date. Staying true to its DNA while evolving the conversation, the brand showed that sculptural minimalism isn’t just an aesthetic — it’s a mindset.
Not in on it yet? Now’s the time. This is the season to dress with intention, strength, and structure.
