For its Holiday 2025 campaign, Miu Miu celebrates youth and memory in an Elizabethan manor house, between contemporary grace and ancient splendor.

Under the direction of Angela Hill, Miu Miu unveils its Holiday 2025 campaign as a visual poem where past and present intertwine. Gigi Hadid, Dede Mansro, Viola Sharp, and Ju Xiaowen embody a modern tribe gathered in an Elizabethan manor house nestled in the heart of the British countryside. There, between centuries-old brick walls and time-worn stones, youth flourishes in an atmosphere that is both melancholic and radiant&mdash;a meeting of memory and the present moment.
Shot on Super 8 and photographed on film, the campaign exudes a tangible, almost sensual beauty. The textures of the setting&mdash;ruins and nobility&mdash;converse with those of the garments: crinkled and embroidered duchess satin, patchwork shearling, sequined knits, fluid satins, and lingerie-inspired stretch georgette. Each fabric shimmers like a reminiscence, each gaze seems imbued with a history that time has not erased.
The accessories reflect this essential duality at Miu Miu: demure loafers and ballet flats respond to the stretch leather thigh boots seen on the catwalks, while the iconic bags &mdash; Wander, Arcadie, Pocket, Beau, Solitaire &mdash; are adorned for the season in a festive, vibrant and sensual red.
In this campaign, Miu Miu tells a story of heritage. The manor, a silent witness to centuries past, becomes a metaphor for a femininity that invents itself over time &mdash; free, spontaneous.

Miu Miu Holiday Campaign 2025

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Gigi Hadid in Miu Miu's Holiday 2025 campaign

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