Angèle becomes the face of the CHANEL COCO BEACH 2021 collection
Musical icon and ambassador of the House, Angèle’s good mood is imbued into the intersection of several universes, making it resonate like a perfect note. Everything the young woman touches, she turns into pure joy. “This collection completely suits me: in the celebration of a free, relaxed allure, in the joie de vivre that it exudes. Nothing is more important to me than being comfortable. As it's a summer collection, it gives you hope, you already want to be there,” Angèle said during the shoot. A perfect match between the muse and the spirit behind the CHANEL COCO BEACH collection. Created in 2018 by Karl Lagerfeld and reinvented today by Virginie Viard, this Ready-to-Wear line echoes Gabrielle Chanel's favourite coastal resorts, her taste for the seaside, the sun and life in the open air.
“The prints in the collection remind me of Hawaii, on the bucket hats, summer shirts and Bermuda shorts, whose cuts I love, it's all very summery,” enthuses Angèle.
Dedicated to the beach, this line features floral motifs of camellias intertwined with the House's double C on blouses, shorts, cycling shorts and swimsuits. The accessories - bucket hat, beach towel and wakesurf board - also feature these motifs. A line with a resolutely sporty energy, combining feminine and masculine, and where refinement is the key word, as shown by the jackets and blouses in cotton poplin, muslin or terry towelling worn over swimsuits embellished with a bow.
This collection also celebrates the freedom of movement so dear to Gabrielle Chanel: “Comfort has always been important to me because I'm very active,” says Angèle. “I find it hard to wear things that restrict my movements. And sometimes it's to the detriment of style, because what's comfortable is not always the most beautiful. But at Chanel, there’s always been this desire to combine the two. That’s what really attracts me to this House and to the history of Gabrielle Chanel, what she wanted to bring to women, this liberation.” A vision shared today by Virginie Viard. “She’s a woman I admire a lot for her work, her history, her career path, her humility and her passion. She is attentive to the world, to the era and its evolution. She also listens to women, and what they have to say, and she puts them at the heart of her work,” Angèle confides before concluding: “I loved doing this campaign because it reinforced the path I have chosen: to continue something light and joyful.”
The CHANEL COCO BEACH 2021 collection premiered during the month of May in the seasonal Saint-Tropez boutique as well as in the ephemeral boutique on Jeju Island in South Korea, before becoming available mid-June in a selection of CHANEL boutiques around the world.
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