Where My Heart Beats
The beauty of unfurling spring awakens new life with Where My Heart Beats, the first Gucci fragrance to be manufactured using alcohol made from 100% recycled carbon emissions.
This more sustainable alcohol creation process significantly helps to decrease water consumption and reduces the need for agricultural land compared to traditional methods of alcohol production. Like alchemists transforming everything they touch into new and glorious wonders, carbon emissions are transformed into alcohol pure enough for use in an enchanting fragrance, one that moves through the air with the lightness of the intricately patterned wings of the butterfly on its flacon.
Hypnotizing as a dream, enduring as a memory, Where My Heart Beats is a Floral Rose fragrance that unveils itself layer by layer. Like a blossoming bouquet with dancing butterflies, the blend highlights the enchantment of Peony through a chorus of White Peony Accord, Violet Leaves Accord, and White Musk.
Airy and floral, the scent evokes rose and lily of the valley yet with a greener, fresher quality. Lifting the trail skyward is the Violet Leaves Accord. With a powdery, slightly sweet facet, the accord vibrates like the wings of the butterfly with a pure watery edge. Leaves Accord is classic yet modern, exemplifying the spontaneity of nature. Leaving a long-lasting trail, the White Musk note in this fragrance is curated from high-quality molecules created by pioneers in the field after 80 years of research. A symbol of freedom and creativity and a signature Gucci emblem, the butterfly stamped onto the delicate white bottle is a winged wonder as whimsical and elegant as the fragrance’s peony blend.
