FENDI announces the opening of its new boutique located in K&ouml;nigsallee, renowned fashion district in D&uuml;sseldorf, Germany. To celebrate the boutique Grand Opening, FENDI taps Pepi Erdbories, a German contemporary artist represented by Baodt.Art Gallery, to customize a white canvas Peekaboo through her own vision of art.

With her works she always tries to create an outer framework for a following inner play of thoughts. By combining abstract art and text art, she invites viewers to identify themselves with her work individually and connect their own story to it. Her main goal is to convey a good, empowering feeling as well as getting in touch with the subconscious mind. The bag features two powerful messages handwritten by the artist on each side of the bag, painted by hand in the iconic FENDI yellow colour.

In addition, FENDI displays a special selection of Peekaboo bags realized over the years by other famous international artists, designers and celebrities, who transformed through their work the iconic FENDI bag &ndash; realized by Silvia Venturini Fendi in 2008 &ndash; into a piece of art during special happenings for FENDI. In a tribute to craftsmanship, design and art world and to the Peekaboo itself, the selection includes the Artist Peekaboo customized by Dutch designer Sabine Marcelis and Hong Kong jeweller, philanthropist and businesswoman Michelle Ong on the occasion of the Peekaboo 10th anniversary, along with the Selleria Peekaboo designed by Aranda Lasch for Design Miami/ 2010. Selected bags from the 2014 Peekaboo Project will also be exhibited, including the ones by Zaha Hadid, Cara Delevingne, Jerry Hall, Kate Adie, Gwyneth Paltrow, Georgia May Jagger and Naomie Harris. A unique Peekaboo with a fur graffiti realized by FENDI&rsquo;s fur artisans for the FENDI CraFF exhibition in Tokyo, in 2019, completes the selection.

The 460sqm space welcomes the entire FENDI universe, where Women&rsquo;s and Men&rsquo;s full collections are carefully showcased on two levels, expressing an aesthetic design through a double height void emphasized by led arches, an iconic FENDI signature, reminding of the fa&ccedil;ade of Palazzo della Civilt&agrave; Italiana, FENDI&rsquo;s headquarters in Rome, which result in an airy and graceful space. The fa&ccedil;ade, that reveals the 2-floor store thanks to a see-through effect that create a dialogue between inside and outside, maintains its original aesthetic to preserve the building&rsquo;s original appearance.

Fendi Opens Its New Boutique In Düsseldorf

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