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After making a brief appearance in a Stella Artois Super Bowl commercial, the iconic television character is now promoting something a little more on brand.

The ateliers reveal here the treasures resulting from such patience and savoir-faire: on these dresses, every horizontal blind tuck is completed by hand, taking up to 350 hours of work. On one organza dress embroidered with flowers made from feathers, the organ pleats that animate the ruffles are gathered thread by thread. The smocked lozenges of a silk blouse are sewn by hand and held in place by 650 beads. A black leather dress cut in spirals is aerated by ladder lace. An entirely sequinned white suit embroidered with patterns inspired by the porcelain of the Manufacture de Vincennes is a veritable work of art. An organza dress with a bolero effect is embroidered with real flowers immortalised in resin. Finally, a long green sequinned dress is embroidered with hand-painted ceramic flowers.